Archive for October, 1999
Archive : With Rover, BMW Got More and Less Than It Asked For
NEW YORK TIMES By RICHARD FEAST BMW of Germany is one of the world’s great automotive icons. Its cars ooze class, sophistication and engineering excellence. Land Rover, the British sport utility vehicles made by the BMW-owned Rover Group, enjoys a similar profile in another part of the motoring firmament. The appeal of these two big [...]
October 20, 1999
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Keith Adams · 
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Archive : Revamped Rovers must see out the century
THE GUARDIAN Nicholas Bannister The Guardian, Wednesday 20 October 1999 02.09 BST Two cars which will go a long way to determining Rover’s fate were launched yesterday amid flashing lights and loud music. The Rover 25 and 45 are revamped versions of the group’s tired 200 and 400 models, and will carry Rover’s small-car flag [...]
October 20, 1999
· Keith Adams · No Comments
Archive : Rover sales drop 30%
Rover sales have fallen by about 30% this year, its German owner BMW has said. But BMW still says its UK subsidiary has turned a corner, pointing to the fact that Rover’s share of the UK market grew in September to 5.8% from 3.4%. “The market oriented measures introduced are starting to bite,” BMW said. [...]
October 20, 1999
· Keith Adams · No Comments
Archive : Rover reaches turning point
Sales at troubled car manufacturer Rover have reached a turning point after years of decline, its German owner BMW says. In a report in the Financial Times, BMW said the launch of two new Rover models would strengthen a turnaround which started with the launch of the Rover 75 executive model earlier this year. While [...]
October 19, 1999
· Keith Adams · No Comments
Archive : Rover returns
The struggling Rover company is unveiling its new hopes – the 25 and 45 – at the London Motor Show. Rover is pinning its hopes on the new models. If they sell, the company will survive; if not, its future could be jeoparised. The 45 was unveiled with music, lights and models Supermodel Kate Moss [...]
October 19, 1999
· Keith Adams · No Comments
