Archive for February 2, 2012

News : MINI names lethal weather front ‘Cooper’ in PR gaffe


BBC News Europe An advertising agency for BMW has paid to name a cold weather front sweeping Europe ‘Cooper’ in Germany, after the carmaker’s Mini Cooper. But the public-relations stunt by the agency went wrong after the freezing conditions led to dozens of deaths. Germany’s meteorology institute allows the sponsorship of weather systems. On its […]

News : Bladon Jets opens new engineering centre

A pair of Bladon jet engines used in the Jagar C-X75

Bladon Jets, the pioneers of breakthrough micro jet engine technology, today announced the opening of its Engineering Centre in Coventry.  The new centre houses advanced manufacturing and development facilities to help the company prepare its innovative products for volume production. The Engineering Centre was formally opened by Ratan Tata, chairman of Tata Sons, which is […]

Blog : Would Roewe work in Europe?

Maybe now's the time for a Roewe roll-out in Europe? What do you think?

Keith Adams As usual, some excellent questions get posed by our readers. Take Ianto’s point in ‘Ask AROnline‘ – ‘I love Roewe! The cars, the adverts and the amazing website… There is something about the Chinese interpretation of all things British that brings a smile to my face.’ It’s probably an ironic question, as I […]