News : AROnline readers vote with their wellies… (or is it Jimmy Choos?)
After eight days and well over 2000 votes, you have voted the Range Rover Evoque as your British Car of The Year for 2012. In eight days of clicking, it was a two horse race between the MG6 and Evoque, with Solihull beating Longbridge by 0.5%! As polls go, this has emerged as a genuine surprise given the mixed feedback you’ve been giving about the Anglo-Chinese mid-liner…
But what’s in no doubt that the Evoque is a worthy champion going in to 2012. It’s an attractive car, and one that buyers are clamouring to buy, proving that the British are more than capable of building achingly desirable cars. Naysayers bemoan the Evoque for being an SUV – and therefore a member of a dying breed – but given that the Evoque is powered by a range of efficient four-pots and will be just as likely bought by down-sizing Range Rover Sport owners or up-styling Audi TT drivers, it’s a more than acceptable alternative.
We talk a lot about the Evoque being a design triumph, and it really is a true British styling master-class, with the team at Gaydon – under the watchful eye of Gerry McGovern – managing to really move forward the 4×4 game. It’s the culmination of the good work started by Richard Woolley’s wonderful Range Stormer of 2004 (and which you can still see at the Heritage Motor Centre at Gaydon). Currently, and most importantly, the Evoque ticks the same ‘classless’ box that the original Range Rover of 1970 did so effectively.
But there’s a more basic reason why we also love the Evoque at AROnline. It’s a profitable car, and one that Solihull can’t build enough of at the moment – generating wonderful jobs for the West Midlands, and profits that its maker will plough back into the company. That means more future Land Rovers designed, built and engineered in the UK – and that generates future engineering talent. A win win situation.
Congratulations to Land Rover, let’s now hope they can build enough of suitably high-quality to meet demand, and maintain the honeymoon throughout 2012.
How the voting went
41.6% (866 votes)
4.9% (102 votes)
4.0% (83 votes)