Concepts : 1980 Aston Martin Bulldog
In 1980, Aston Martin shocked the world by unveiling its William Towns-styled supercar-slaying Bulldog. Was it good enough to beat the likes of the Lamborghini Countach and Ferrari BB? Sadly, we’ll never know…
Aston Martin is on something of a high with the ever-expanding range of DB9- and V8 Vantage-based models. However, the car which has really caught the headlines in 2010 was the One-77 hypercar, which is a bespoke Veyron rival, with an options list and technological platform to die for.
It’s a sign of Aston Martin’s confidence that the company feels assured enough to go for the throat of the ultimate car on the market. Aston Martin had, though, been there before – producing a car designed to fight the then dominant Lamborghini Countach and Ferrari Berlinetta Boxer.
The company was in a very different place in the late 1970s, when its Chairman, Alan Curtis, came up with the idea of introducing a car to outshine its then range-topper, the Oscar-India V8 Vantage. This was a shire-horse of a car – big and brutish and packing a 437bhp punch. Most importantly, it was Britain’s fastest car, sprinting from 0-100mph in 13 seconds.
However, the new Aston Martin supercar for the 1980s, codenamed the DP K.901, was going to be so much more than capable of bloodying the nose of the Italian opposition. It was an advertisement for the renaissance of Aston Martin (unofficially ‘backed’ by Pace Petroleum’s Victor Gauntlett) following its rescue (by Curtis) from bankruptcy in 1975, showing off the capability of the company’s new external engineering facility at Newport Pagnell.
Curtis said at the time of the Bulldog’s launch on 27 March 1980 at Aston Clinton, that Aston Martin, ‘can build the ultimate roadgoing supercar.’ In terms of styling drama, it was will beyond the six-year old Countach and Boxer, but also its compatriot and rival hypercar, the Panther 6. It was styled by William Towns and, like his then recent Lagonda saloon, majored on straight lines and dramatic angles.
The Bulldog project kicked off in 1977, under the guidance of Chief Engineer Mike Loasby but, when he left for DeLorean in Northern Ireland in 1978, the programme was put on hold. It was only for a few months, though, as Projects Manager Keith Martin took over DP K.901 and pushed forward with the launch of the car, which became K9 before becoming Bulldog.
Drama in an Aston Martin-sized package
The dramatic proportions were emphasized by its 1092mm height and drag co-efficient of 0.34 (way better than any of its rivals). Its piece de resistance was those gullwing doors. Unlike those fitted to the Mercedes-Benz 300SL or De Lorean DMC-12, these doors didn’t include roof panels (rather like the Lamborghini Marzal), making entry and exit somewhat awkward – still they certainly added drama.
The Bulldog was powered by a 600bhp twin-turbo version of Tadek Marek’s impressive Aston Martin V8 and, unlike any of its production counterparts, was mid-mounted in true supercar style. The car was performance tested before launch and, although it didn’t hit its hoped-for top speed of 200mph, it did manage to top out at 191mph – probably far in excess of where the Countach and Boxer were at the time.
Unfortunately, the Bulldog’s arrival coincided with a downturn in its maker’s fortunes. The post-1979 recession hit Aston Martin’s sales and, as profits tumbled, Chairman Alan Curtis together with fellow shareholders American Peter Sprague and Canadian George Minden looked at closing the company but a chance meeting with Victor Gauntlett brought about a rescue plan – without the Bulldog being written into it.
That’s how just one Bulldog came to be built – the car was sold in the months after Aston Martin’s financial woes took hold to an American enthusiast for the sum of £130,000 . It’s back in the UK now and, if you fancy it, you could pick it up… for something over a million quid.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Clsssics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasable adventures all across Europe.