The Chrysler 180 encapsulated the confusion, lack of direction and failure to invest in good products that ultimately brought the humiliation of the mighty Chrysler Corporation offloading its European operations to the family run firm Peugeot for a single dollar.
The Chrysler 180 encapsulated the confusion, lack of direction and failure to invest in good products that ultimately brought the humiliation of the mighty Chrysler Corporation offloading its European operations to the family run firm Peugeot for a single dollar. It was a car that could have been a contender but instead it lost every [...]
Keith Adams Diplomat: the Chrysler 180′s big-brother that wasn’t We’ve long admired the ability of Australia’s engineers to take a European product and make it fit for purpose for their home market. Cars such as the Austin Lancer/Morris Major, Morris Nomad, Austin Apache, and Austin Kimberley showed that with a little development, our Antipodean counterparts [...]
Keith Adams, Picture: Andrew Elphick The French coachbuilder, Heuliez, products has slipped its way into these pages before. Who could forget the inappropriately (for Anglophones) named Talbot Wind, a cut-price funky alternative to the Matra-Rancho? By the time this sketch of the 180 Break was penned in the early 1970s, the company was already in [...]
The Chrysler 180 was a bitter-sweet story for Chrysler Europe, and although the original British style was pleasant enough, there was a degree of internal controversy about it. Soon after its launch, Whitley went about producing a restyle scheme; here are pictures of two coupe proposals and a saloon facelift. None of these saw the [...]
After launching the ultra-successful SIMCA 1100, the French knuckled down to producing a new big car. It was christened Projet 929. Following Chrysler’s takeover of SIMCA, it was decided that either Projet 929 or Whitley’s C Car project would become Chrysler Europe’s definitive large car. In the end, Chrysler’s management decided that the British effort [...]
The Chrysler 180 made it to the Antipodes… sadly, it was not a great success down under. Only this time, politics may have had a hand in its undoing… It also makes for an interesting comparison with the Australian Morris Marinas, which also boasted multi-cylinder engines. C Car down under The Chrysler 180 was imported [...]
The Chrysler 180 was popular in Spain, and this is its story… C Car in Spain At the beginning of 1975 the assembly lines of the Chrysler 160, 180 and 2Litre were transferred from Poissy in France to the Barreiros factory at Villaverde in Spain. The plant belonged to Chrysler and had hitherto specialized in [...]
The Chrysler 180 was quite a stylish car, and it remains a mystery why it failed so spectacularly in the UK… Pictures taken from the excellent French language Chrysler 180 site.