Land Rover : UK’s March sales break record

Land Rover UK, the Company’s largest market, has recorded the best ever month of sales in March 2010. Sales were up 67% on the same month last year selling over 11,300 vehicles and recording the highest sales for any month in the company’s 62 year history.

March 2010 is the seventh consecutive month of improvement for Land Rover signalling an increasingly stable marketplace. Phil Popham, Managing Director, Land Rover commented: “Land Rover UK has had an incredible start to 2010 – March has seen an all-time record in our home market which is extremely encouraging.”

“The sales increase is mainly owed to the phenomenal response received from customers and media to the award winning 2010 model year Range Rover, Range Rover Sport, Discovery 4 and Freelander 2. It is the most efficient and technologically advanced line-up of vehicles Land Rover has ever had, ensuring a continued demand for our brand,” added Mr. Popham.

Land Rover UK has had an incredible start to 2010 – March has seen an all-time record in our home market which is extremely encouraging.” Phil Popham, Managing Director, Land Rover

Global retail sales also rose in March by more than 43%, and 36.6% in the first quarter versus 2009. Land Rover has delivered an improvement in the majority of markets with a particularly strong performance in Europe and emerging markets. China has risen by 168% month on month with the best quarter ever up 192% on first quarter of 2009; whilst sales in Korea have risen by 149% and in Brazil sales are up by 101%.

Following on from the UK, North America remains the second largest market where March sales were up approx 23%, with 2,975 units sold in March 2010 and China is now the third largest market with over 2000 vehicles sold.

Other European markets which saw a good sales performance in March were Switzerland up 139%, Turkey up 150%, Austria up 53.4%, Spain was up 67.2%, Germany up 59%, France up 27.8% and Netherlands up 38.6%.

[Source: Land Rover]

Clive Goldthorp

About the Author:

Clive claims that his interest in the BMC>MG story dates back to his childhood in the 1960s when the family’s garage premises were leased to a tenant with an Austin agency. However, back in the 1920s and 1930s, his grandmother was one of the country’s first female Garage Proprietors so cars probably run in his genes! Admits to affairs with Alfa Romeos, but has more recently owned an 06/06 MG TF 135 and then a 15/64 MG3 Style… Clive, who was AROnline’s News Editor for nearly four years, stood down from that role in order to devote more time to various Motor Racing projects but still contributes articles on as regular basis as his other commitments permit.

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