News : Land Rover DC100 for Frankfurt
Land Rover’s exciting DC100 Concept will be unveiled to the public at the IAA in Frankfurt and clearly signals the company’s intent to replace the Defender with a brand new car. The new concept is a long way away from being a production-ready vehicle, but shows that Land Rover is ready to shun the existing car’s styling in attempt to modernise its entry-level off-roader.
Land Rover is giving little away about the concept, but has confirmed that a new Defender will be hitting the market in 2015. It’s a difficult job to replace such an icon and Land Rover has been there before with the SD5 and LCV2/3 projects, both of which were stillborn.
The DC100 is expected to be underpinned by a ruggedised – and cheaper – version of the Discovery 4 platform and should be able to match its bigger brother’s celebrated off-road capability. For the car to sell to existing customers, as well as to encourage new buyers in, the new Defender will need to be offered in a range of bodystyles (pick-up, crew-cab, short- and long-wheelbase), as well as a three-tonne towing capability… Mind you, the customers of the existing Defender are a unique bunch of die-hards – and keeping them on board might well not be Land Rover’s number one priority in its search for increased market share.
Ultimately, it’s a discussion point, and will encourage debate about the future of the Defender – it will be interesting to hear what AROnline’s readership thinks…