Press Report : Land Rover takes Freelander 2 into India

Graeme Brown, Birmingham Post, 23rd September, 2009

Land Rover is hoping for a sales boost after launching the Freelander 2 into the emerging Indian market. Jaguar Land Rover’s Indian owner, Tata Motors, has taken the popular model in its home country after a positive response to the Discovery 4, Range Rover and Range Rover Sport, which were all introduced into the subcontinent in June.

The move is expected to help JLR to gain a foothold in the country’s emerging economy, which grew 6.1 per cent in the second three months of this year on the back of strong gains in manufacturing. During the quarter, the production sector expanded 3.4 per cent from a year earlier, while farm output grew by 2.4 per cent.

We are encouraged by the response to the Land Rover vehicles in India. The Freelander 2, Land Rover’s best-selling model globally, now complements the Land Rover range in the country. As we expand our reach across various cities in India, we will continuously enhance the Land Rover product portfolio and enable more and more customers to experience the benchmark in premium offroading vehicles.” Rohit Suri, Head of Tata Motors Limited’s Premier Car Division in India

Mr Rohit Suri, Head of the Premier Car Division at Tata Motors, said, “We are encouraged by the response to the Land Rover vehicles in India. The Freelander 2, Land Rover’s best-selling model globally, now complements the Land Rover range in the country. As we expand our reach across various cities in India, we will continuously enhance the Land Rover product portfolio and enable more and more customers to experience the benchmark in premium offroading vehicles.”

The Freelander 2, which is manufactured at JLR’s Halewood plant in Liverpool, is powered by a 2.2-litre common rail turbodiesel engine. It received a five-star rating in the rigorous Euro NCAP tests for Adult Occupant Protection.

[Source: Birmingham Post]

Clive Goldthorp

About the Author:

Clive claims that his interest in the BMC>MG story dates back to his childhood in the 1960s when the family’s garage premises were leased to a tenant with an Austin agency. However, back in the 1920s and 1930s, his grandmother was one of the country’s first female Garage Proprietors so cars probably run in his genes! Admits to affairs with Alfa Romeos, but has more recently owned an 06/06 MG TF 135 and then a 15/64 MG3 Style… Clive, who was AROnline’s News Editor for nearly four years, stood down from that role in order to devote more time to various Motor Racing projects but still contributes articles on as regular basis as his other commitments permit.

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