News : ‘Posh’ Evoque looks set to do the business
A new top-line Range Rover Evoque has been launched at the Auto China 2012 motor show. The Victoria Beckham-designed Special Edition will be built to order, with no more than 200 leaving Land Rover’s Halewood factory. The car, which is the next step in a relationship between the model and Land Rover first revealed in 2010. Essential to the design is the high quality, hand-finished matt grey paint, with contrasting gloss black finishes on the roof, side, bonnet vents, wheel arches and wheels, giving the overall vehicle a stealth-like quality.
Further underlining the bespoke luxury theme of this vehicle is the use of rose gold accents on the unique 20in gloss black forged alloy wheels, badging and grille surround limited solely to this Special Edition. Complimenting the ultra-modern, stealth-like exterior is an elegant and luxurious interior. The four Sports design seats are finished in a semi-aniline Vintage Tan leather – with a bold, hand-finished ‘baseball’ stitch detail, chosen by Victoria as a tongue-in-cheek reference to her sporting husband, David. The same leather is also used to cover the door inserts, arm rests and central storage box lid.
Continuing the exterior theme is the application of rose gold to the interior where it can be found on the centre console rotary switches and Drive Select Rotary Shifter. Other surfaces have been deliberately understated to reflect the exterior through the extensive use of soft feel black paint on the switchgear, a piano black centre console and dark textured machined aluminium.
Ultra-luxurious mohair mats and microsuede headlining heighten the sense of occasion still further. The all-encompassing vision of this car extends to the loadspace which is trimmed in the same quality materials and will come with an exclusive four-piece leather luggage set lined in the same microsuede as the rooflining.
A hand-stitched leather wallet, with rose gold detail containing a guide to the exclusive features of the car, is co-branded Range Rover Evoque and signed by Victoria Beckham. British luxury is a hallmark of both the Land Rover and Victoria Beckham brands. This special edition allows that impression to be further heightened through the use of the finest quality materials and craftsmanship, which highlight the already ultra-premium interior ambience of the Evoque.
Unique to this model is the Vintage-inspired tan leather in a semi-aniline finish which retains the grain and the softness of the hide for a gentler, more luxurious feel. Used on the Evoque’s Sports seats this bold, eye-catching design provides an inviting counterpoint to the exterior and is enhanced with a hand-finished ‘baseball’ stitch. The same leather is also used to cover the door inserts, arm rests and central storage box lid.
Ebony soft-feel paint has been used for all the switchgear while the gloss black exterior touches are mirrored here in the use of a piano black veneer on the centre console, bezels, door handles and air vents. Rose gold is used to subtle effect on the bezels on the centre console that control the heating and ventilation and around the Drive Select Rotary Shifter. Machined aluminium in a dark technical finish is used on the central ‘hockey sticks’ that frame the centre console.
Victoria Beckham inspired the exclusive and ultra-luxurious floor mats. The designer explained that, when she was a young girl, her father owned a Rolls-Royce and she would enjoy taking her shoes off to sink her bare feet into the thick carpeting. Range Rover’s designers replicated this for her by using mohair, usually reserved for luxury clothing, to make the mats. Another soft feel fabric, microsuede has been used for the rooflining.
Bespoke luggage completes the holistic design package that is the Range Rover Evoque Special Edition with Victoria Beckham. This four-piece set is based on the designer’s own luggage range, using the same high-quality internal structure and clothed in hand-stitched black leather. The set comprises ‘his and hers’ wheeled suitcases and matching wash bags, all of which incorporate the microsuede used for the rooflining and, as a finishing touch, the zip pulls are finished in smoked chrome, complementing the matt grey exterior finish.
Victoria Beckham explains the approach: ‘When I first started working with Gerry [McGovern] and the Design Team on the Evoque Special Edition I did a lot of research and created mood boards to show the team my love of timeless and classic design. I looked at yachts, luxury jets, classic cars, movies, personalities and fashion. It’s the small details that make all the difference. I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship. I like that it feels luxurious but also has quite a classic edge to it as well as a contemporary feel.’
Land Rover’s Director of Design, Gerry McGovern, added: ‘Working with Victoria in our design studio at Gaydon certainly created a buzz within the team. But we quickly recognised our similar design tastes and ambition for this car. For example at the first meeting, Victoria herself inspired the use of rose gold. She was wearing dark clothes and no jewellery apart from a rose gold man’s watch. I was struck by the juxtaposition of the masculine watch on a very elegant, feminine wrist. We both agreed it was the ideal way to introduce a softer touch to this bold, assertive exterior colour scheme.’
Throughout the process we were keen to ensure that the vehicle would appeal equally to both men and women; in fact Victoria always maintained that she wanted David to be proud to drive this car. We fully enjoyed working with Victoria and I am confident this special edition will appeal to discerning luxury consumers globally.’
The first cars go to China, which is a massively growing market for Jaguar Land Rover (expect it to become the company’s biggest market in 2013), with the rest of world models coming online shortly after. All 200 cars come with a tailored luggage set and driver’s wallet signed by Victoria Beckham. John Edwards, Land Rover’s Global Brand Director, hopes that there will be more such models if this one proves to be a success.