The L322-generation Range Rover was nothing less than a complete re-invention of the type by its maker. With an interior befitting a luxury car, smart styling, and a price tag to match, this was a move upmarket for Land Rover. No longer was the Mercedes-Benz G-Wagen a rival – instead it was the S-class…
Success followed, and the rest – as they say – is history.
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In his final article looking at Land Rover’s Autobiography personalisation programme, David Morgan finds the Autobiography name being extended to the Range Rover Sport and Evoque, as well as the most exclusive version of the Land Rover Defender to be built. Perfecting the brilliant or gilding the lily? Since its launch at the 1993 London […]
Launched back in 1993, Land Rover’s Autobiography personalisation programme has offered Range Rover buyers an even greater opportunity to push the boundaries of exclusivity through bespoke colour and trim choices. In the first of two exhaustive articles charting the programme’s history, David Morgan looks at the Autobiography programme’s role on three generations of the Range Rover.
Development on the new Range Rover started in 1995, and it went through several metamorphoses before management were completely happy with the direction it was going in…. Land Rover and BMW produced competing design proposals, and it was the British iteration of the concept that won through at the end of the day. Former Rover […]
Keith Adams To celebrate the tenth anniverary of the launch of the Range Rover L322, the company has unveiled three anniversary editions… one of which is named named after a certain borough in London. The Westminster, the Autobiography and the Supercharged Autobiography. Given a new Range Rover is due to be launched later this year, […]