If one car sums up all that was good and bad about the British car industry, then it must be the Triumph Stag. Where it was good, it was brilliant; and where it was bad – it was terrible. Achingly desirable to look at, and with a soundtrack to die for, the Stag had the world at its feet. And yet – it stumbled at the hurdles marked ‘development budget’ and ‘build quality.’
The good news today is that all the teething troubles are now well known and a large proportion of surviving Stags have been put together properly, with specialist knowledge. That leaves us free to enjoy the best bits of the Stag without worrying (too much) about when the engine is going to grenade.
It’s now a strong and refined grand tourer that’s simple and cheap to maintain and has one of the best exhaust notes this side of a street rod event. Common with a three-speed auto, but the manual/overdrive version is preferred, and not just because it uses less fuel.
Reviews, blogs and news stories
Even before it fell out of production in 1977, the Triumph Stag was regarded to be a classic car – it had everything: looks, power, a soundtrack to die for, and a certain sector of the market all to itself… Yet it died after a short production run, and drove many of its first owners […]
Richard Truett Not long ago, I leaned over the wing, looked into the Stag’s engine bay and all I saw was an abyss. Nothing fit. Nothing worked. Nothing lined up. Installing the proven and reliable Triumph 2.5-litre six into the Stag was the easy part of my summer Stag project. And it is where my […]
My Summer of Stag: Confronting The Fear The freshly painted black 1973 Triumph Stag standing in front of me is taken so far apart that it’s making me nervous. In my 35 years of restoring classic cars, I have never owned one so disassembled. Right now, the Stag is little more than a just a […]
David Richard Nener Tickford was asked in 1982 to upgrade a Black 1975 Triumph Stag for a customer, and it is the only one they fully did. He wanted it more luxurious and eye catching together with faster and more aggressive looking. The engine was suitably modified and a less restrictive Stainless exhaust fitted. The […]
The 1960s were an exciting time for Triumph, which saw great expansion at the Canley factory. Below are some photographs taken at the 180,000 cars-per-year facility, as well as some at the sister plant in Speke. Triumph TR6 Toledo These early two-door Toledos were built at the Speke factory. Dolomite 2000/2500 Stag Pictures kindly supplied […]
The Triumph Stag might have started on a Michelotti-penned whim, but it was developed into a potential world-beater by the engineers and designers at Canley. Here are some images of the Stag’s development from concept car towards production – and the still-born three-door coupé version. From 2000 to Stag, via Michelotti Coupé version
The Triumph Stag officially exported to the USA in very tiny numbers – and in many ways, it was the perfect market for the divine looking grand tourer. We all know why it never caught on… RICHARD TRUETT brought one over to the USA to add to his growing collection of Triumph Dolomites – and […]
The Triumph Stag’s cylinder heads aren’t known for their longevity or strength… And our man in Detroit has found this out to his cost. But thanks to the right specialist, he’s a happy man again with a working engine in his stag again. Words and photography: Richard Truett Total Flow saves the day LAST fall […]
Triumph: the winner that never was THE Triumph car company, like Rover, was a genuine British success story of the 1960s. From the low-point of being declared bankrupt in 1939 – and being picked up by Standard in 1945, the Triumph name had forged ahead. So much so, that from 1959 onwards all new Standards […]
The Michelotti Bullet & Lynx Entering the 1970s, Triumph decided on a two-pronged attack on the sports car market: Bullet was the TR6 replacement incorporating, like the Stag, a roll-over bar and T-bar. Lynx was the closed coupé, to replace the GT6. Like all Triumphs since the Herald in 1959 (and excluding the Karmann-designed TR6), […]
Michelotti Michelotti’s long standing association with Triumph started in 1956 when, during the development of their new small car (at the time, known as Zobo), they were approached by a jobbing Italian stylist, who offered to produce a body style for this car for the sum of £3000. Rather bemused, Harry Webster accepted, and three […]