The Chrysler 180 encapsulated the confusion, lack of direction and failure to invest in good products that ultimately brought the humiliation of the mighty Chrysler Corporation offloading its European operations to the family run firm Peugeot for a single dollar. It was a car that could have been a contender but instead it lost every [...]

The Chrysler 180 was a bitter-sweet story for Chrysler Europe, and although the original British style was pleasant enough, there was a degree of internal controversy about it. Soon after its launch, Whitley went about producing a restyle scheme; here are pictures of two coupe proposals and a saloon facelift. None of these saw the [...]

After launching the ultra-successful SIMCA 1100, the French knuckled down to producing a new big car. It was christened Projet 929. Following Chrysler’s takeover of SIMCA, it was decided that either Projet 929 or Whitley’s C Car project would become Chrysler Europe’s definitive large car. In the end, Chrysler’s management decided that the British effort [...]

The Chrysler 180 made it to the Antipodes… sadly, it was not a great success down under. Only this time, politics may have had a hand in its undoing… It also makes for an interesting comparison with the Australian Morris Marinas, which also boasted multi-cylinder engines. C Car down under The Chrysler 180 was imported [...]

The Chrysler 180 was popular in Spain, and this is its story… C Car in Spain At the beginning of 1975 the assembly lines of the Chrysler 160, 180 and 2Litre were transferred from Poissy in France to the Barreiros factory at Villaverde in Spain. The plant belonged to Chrysler and had hitherto specialized in [...]

The Chrysler 180 was quite a stylish car, and it remains a mystery why it failed so spectacularly in the UK… Pictures taken from the excellent French language Chrysler 180 site.