Carrozzeria designs : Pininfarina Jaguar proposals

Coventry, Italian style:

Throughout the 1970s, Pininfarina maintained its long-held links with the British motor industry by working with Jaguar to attempt to create the new design language that the company appeared to be looking since even before the arrival of the XJ-S. Various XJ40 proposals were experimented with, but it was the arrival of the XJ Series III that saw the partnership truly bear fruit…

Enjoy these proposals.

Project XJ40

This was how Pininfarina envisaged the replacement for the Jaguar XJ12. While undoubtedly a stylish design, it was eventually considered to represent just too much of a departure from the traditional Jaguar values.

This was how Pininfarina envisaged the replacement for the Jaguar XJ12. While undoubtedly a stylish design, it was eventually considered to represent just too much of a departure from the traditional Jaguar values.

In profile, the car could almost be mistaken for a four-door version of Pininfarina's later Ferrari 400.

In profile, the car could almost be mistaken for a four-door version of Pininfarina’s later Ferrari 400.

Before being dropped, the design was taken seriously enough for Jaguar to produce its own in-house version.

Before being dropped, the design was taken seriously enough for Jaguar to produce its own in-house version.


Jaguar XJ-Spider

Then there was the 1978 XJ-Spider, which as far as many onlookers were concerned, looked like the true replacement for the E-type…

 Independently produced for the 1978 London Motor Show, the XJ-Spider showed how the XJ-S could  have become a worthy successor to the E-type. Perhaps the car's only unhappy aspect is its slightly  high, elongated tail, which at least ensured that this grand touring car has a capacious boot to match.  Images: © Schlegelmilch

Independently produced for the 1978 London Motor Show, the XJ-Spider showed how the XJ-S could have become a worthy successor to the E-type. Perhaps the car’s only unhappy aspect is its slightly high, elongated tail, which at least ensured that this grand touring car has a capacious boot to match. Images: © Schlegelmilch

 Independently produced for the 1978 London Motor Show, the XJ-Spider showed how the XJ-S could  have become a worthy successor to the E-type. Perhaps the car's only unhappy aspect is its slightly  high, elongated tail, which at least ensured that this grand touring car has a capacious boot to match.  Images: © Schlegelmilch

Independently produced for the 1978 London Motor Show, the XJ-Spider showed how the XJ-S could have become a worthy successor to the E-type. Perhaps the car’s only unhappy aspect is its slightly high, elongated tail, which at least ensured that this grand touring car has a capacious boot to match. Images: © Schlegelmilch

Keith Adams

About the Author:

Created www.austin-rover.co.uk in 2001 and built it to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007. Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Clsssics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent... Likes 'conditionally challenged' motors and taking them on unfeasable adventures all across Europe.

6 Comments on "Carrozzeria designs : Pininfarina Jaguar proposals"

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  1. Phil Simpson says:

    The XJ-spider was amazingly ahead of its time although the Corvette influenced kamm tail looks somewhat dated now.

  2. daveh says:

    I think Chevorlet copied the XJ Spider when they designed the 80’s Corvette

  3. francis brett francis brett says:

    Too much chrysler 180 in top 2 pictures and i agree,too much corvette.

  4. yesihavelegs says:

    If you squint, there’s a lot of XK in the XJ…

  5. maestrowoff says:

    The Mk1 XK8 bears a distinct resemblance to the XJ Spider…

  6. Pedro the parrot says:

    The top three photos are Lancia Gamma mixed with a bit of Fiat 130 coupe. Even a bit of ISO Fidia, beautiful!

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