By 24 November 2015 17 Comments Read More →

Concepts and prototypes : LDV 201 and 202

The Sherpa/LDV 200/400/Pilot/Convoy was a perfect example of British industry make-do-and-mend. In an ideal world, the boxy JU/J4-based van would have been replaced sometime in the early 1980s, but it ended up going on a whole lot longer…

Here’s the fascinating story of one aborted attempt at replacement, and how it went on to become a Renault.

Words: Keith Adams Pictures: Stephen Harper


The one that got away…

LDV 201

By the early-1980s, the Sherpa was looking long past its sell-by date. The multi-adaptable Ford Transit had left it long behind and imported vehicles, such as the Renault Trafic and Master, were making serious inroads into the UK market. There wasn’t enough money in the kitty to fund the development of a desirable all-new FWD van that the company so desperately needed, but a light facelift was in order, if only to readily identify the product with the Freight Rover marque, created in 1981.

Sadly, commercial vehicles were a long way down the priority list for a struggling BL during the early 1980s. Austin Rover’s product-led recovery was very much occupying the minds of senior management, and both Jaguar and Land Rover were being slowly separated from the Cars Division with the intention of operating them as independent and profitable businesses further down the line. That was also the business model being employed on the vans front, too – so, when Freight Rover came into existance, it was seen as a very good thing. Because despite everything, the Sherpa commanded a useful slice of the UK van market.

The K2 facelift of 1982 had breathed new life into the Sherpa, and the addition of additional body variations in what were now known as the Freight Rover 200 (standard width) and 400 Series (wide-bodied) created sales opportunities that simply weren’t there with the original van. Moderate success ensued, and helped convince BL management that Freight Rover would work well as part of the successful Leyland Trucks Division, moving the product further away from the volume produced cars… and, arguably, where the heritage lay.

Such was the success of Freight Rover that BL prepared to float off the combined operation. A tentative deal with GM was inked in 1986, with the sale of a combined Land Rover and Leyland Trucks/Freight Rover, but the deal was called off at the last minute when the Government bowed to public pressure by not selling these ‘jewels in the crown’ to the USA. Well, the Land Rover part of the deal was withdrawn – the trucks were still on offer – but GM was no longer interested.¬†However, Rover’s management still wanted to float off anything that was profitable and made it clear that all offers would be invited on Leyland Trucks/Freight Rover.

In 1987, the deal was done – and a combined joint venture with the Dutch DAF Trucks company secured the company. The new company, DAF NV, was formed, and it had a complex ownership profile: the UK operation was split between DAF Beheer BV (60%) and Rover Group (40%). The products were then sold under the Leyland-DAF banner in the UK, with the 200/400 continuing to be built in Birmingham as they always had been.

Low-roofed FR201 and FR202 by Bertone were not universally admired for their styling.

Low-roofed FR201 and FR202 by Bertone were not universally admired for their styling

While these ownership machinations were going on, the Product Planners at Freight Rover were knuckling down to the task of creating that much needed replacement for the Sherpa-based 200 and 400. With there being little in the way design capacity available in house, the decision was made to outsource the project’s styling. In early 1988, wide- and standard-width bodies were designed by Bertone in Italy – a complete break with what went before. The project went under the codename FR201 and FR202 and, although they looked promising in concept, management was not entirely happy with the styling.

Once Leyland-DAF was in full-swing, the management decided that the FR201 and FR202 needed a change in direction. Styling, which was never that cohesive needed to appear to be more cohesive with the rest of the range and so the company outosourced a further redesign – really a clean sheet proposal – to MGA. MGA had already been responsible for the K2 facelift as well as the development of the high-roof conversion, so had a proven track record with Freight Rover’s commercial vehicle design. This was in January 1988, and the timescales were tight, as it was hoped that the van could go on sale within three years.

Early proposal examined the idea of differentiating narrow- and wide-body styling, like Renault had done with the Trafic/Master.

Early proposal examined the idea of differentiating narrow- and wide-body styling, like Renault had done with the Trafic/Master

More conventional styling proposal was pursued by management.

More conventional styling proposal was pursued by management

Side window graphics were neat.

Side window graphics were neat

By the end of February, styling sketches had been produced, examining a number of frontal treatments. Once the favoured scheme was chosen, it was time for MGA to develop them into full-size models. The two vans that MGA’s Stephen Harper proposed were more conventionally stylish than their Italian predecessors and, most importantly, had that all-important cohesive style that Leyland-DAF’s management was looking for.

Within a few weeks of the first styling sketches being completed, a pair of clay models were developed under the codename LDV 201 and LDV 202, and produced under the guidance of John de Vries the DAF Design Manager and the Engineers at LDV.

The model was presented to management as a full-sized prototype in the summer of 1988, and looked good for production.

The LDV 202 model as presented for viewing by the management.

The LDV 202 model as presented for viewing by the management

However, financial constraints within Leyland-DAF were already becoming apparent, and the dual width model programme’s costs were increasing more than the company could bear at the time. The company’s initial enthusiasm for getting it on sale dissipated rapidly and continuing strong sales of the 200/400 meant that the programme was placed under considerable pressure to deliver.

To ease the financial burden, Renault was drafted in as a partner into the LDV 201 and 202 programme and soon concluded that the only way it made any sort of financial sense would be as a single model, pitched some way between the two original ones. The programme continued to drag its heels and, in the end, Leyland-DAF cancelled the project, choosing instead to develop the Sherpa-based models for the foreseeable future.

However, the project wasn’t dead in its entirety. Renault recognised that its Master van was getting long in the tooth and approached DAF with a view to adopting the design and developing it. As Stephen Harper summarises: “Renault later developed the design to become the Renault Master, and IAD, who had been engineering the vehicle for LDV, later developed the design for GAZ of Russia, to become the GAZ Gazelle van.”

It’s a truly international design and one that could have seen Leyland-DAF and, subsequently LDV, enjoying a more prosperous future than it ended up enduring.

Renault Master van is a clear evolution of the LDV 202 model as penned by Stephen Harper for Leyland-DAF.

Renault Master van is a clear evolution of the LDV 202 model as penned by Stephen Harper for Leyland-DAF

GAZ GAZelle van (or Transitski is it is affectionately known) is a development of the proposed LDV 201 Sherpa replacement.

GAZ GAZelle van (or Transitski is it is affectionately known) is a development of the proposed LDV 201 Sherpa replacement

 

Keith Adams

About the Author:

Created www.austin-rover.co.uk in 2001 and watched it steadily grow into AROnline. Is the Editor of Classic Car Weekly, and has contributed to various motoring titles including Octane, Evo, Honest John, CAR magazine, Autocar, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, Classic Car Weekly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, and the the Motoring Independent... Likes 'conditionally challenged' motors and taking them on unfeasable adventures all across Europe.

17 Comments on "Concepts and prototypes : LDV 201 and 202"

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  1. maestrowoff says:

    Wow, I never realised the connection with the Renault Master.

    It’s ironic that if GM had bought Freight Rover in 1986, they probably would have closed the factory and moved production to Luton… which currently produces the Vivaro, a joint venture with, yes Renault! The Renault Master also appeared as a badge engineered Vauxhall.

    The idea of lumping FR in with Leyland, rather than Austin Rover, isn’t one repeated by most of the rivals, as especially a FWD replacement would have had very little in common with Leyland Trucks, and far more in common with the passenger cars. Ford, GM and Peugeot all pulled out of trucks in Europe while staying in Transit sized vans…

    • Oz 2015 says:

      Don’t remember any Peugeot Trucks.
      There was Berliet.. Which was taken over by Renault.
      And I think one of those Berliets shared the cab with the Ford Transcontinental.IIRC

      • maestrowoff says:

        When Peugeot took over Chrysler Europe, that also included the Dunstable based Dodge Truck business which they sold on to Renault

        • Oz 2015 says:

          Oh great.. I never knew Peugeot owned those Dodge trucks.. Yes I do recall those trucks. And I remember them been rebadged as Renaults too. The old Dodge Cab.
          Ofc Renaut are now owned by Volvo. Have no clue how manty parts they share.
          Have seen the new Volvos and new Renaults..Must say they don’t look alike at all.

          • Boo says:

            Renault Trucks is owned by Volvo, but not the car and van division. That’s still Renault owned, in alliance with Nissan, and with GM for the vans.

    • Richard Davies says:

      Saviem was another French truck maker Renault took over.

      Berliet was owned by Citroen for a time but I guess was sold when they had money problems in the 1970s.

      • Oz 2015 says:

        Saviem.. I remember there 4×4 French Army truck..That must be like the British Bedford 4×4 As in It lasted for such a long time in service.
        I see the modern French Army seem to be using quite a few Scanias nowadays.

    • Boo says:

      For its last three years (1997-2000), the Mk1 Trafic was also sold by GM with Vauxhall/Opel badges, as the Arena. It filled in the gap vacated by the Isuzu based Vauxhall Midi.

    • Dave Dawson says:

      No, I never knew of the Renault connection either.

  2. Sam Mace Sam Mace says:

    I’m not sure why, but the DAF badged van fascinates me. The first proposal looks quite Espace like. Are there any other pictures available or are these the only ones that exist?

    • Oz 2015 says:

      Well the Bertone styled 201 is definately using the Renault 5 Headlights. The Renault 5 Mark 2, that is
      Neat looking designs. Shame they never built them.
      Interesting article though.
      I love reading these concept and prototype articles. Many thanks for writing them.

  3. Dave Dawson says:

    On a more general note –

    The term “product led recovery” is mentioned above. It was a term so often used by BL management. It implies modern, forward thinking cars with complete market coverage. The ‘M’ cars hardly fitted this description!

    Were funds generated from the sale of profitable parts not enough to recover the loss making volume cars part? Obviously not.

  4. cookie1600 says:

    Then there was the whole collaboration with LDV and Daewoo on the Maxus with lots of prototypes openly on view around the IAC/TRW units in Worthing. Then GM bought out what was left of Daewoo in Poland and the Maxus ended up in Russia as a Gaz and then currently to SAIC.

    What a tangled web it’s all been!

  5. francis brett francis brett says:

    Surely this borders on criminal that it was not developed?

  6. John Murray says:

    It’s not entirely true that Leyland-DAF cancelled the 201 development and passed it to Renault. Both parties continued with the combined X110 3.5 tonne FWD van through 1993. The design was class leading in the late eighties with FWD, both petrol and diesel engines and superb weight saving allowing a 3.5 tonne single rear wheel version with 2 tonne payload – which is very difficult to achieve. The rear door load height was only 117mm – achieved with the stepped down rear axle hub carriers. The axle was not in line with the wheel centre line but was dropped 110mm below wheel centre line.

    The engineering was being carried out in Birmingham with both LDV and Renault engineers involved with plans to produce the van in both Birmingham and France. There were to be both DAF and Renault badged vehicles. There were at least 20 prototypes running by late 1992 and more mule vehicles built with X110 engines and front and rear suspensions stuffed into Peugeot vans – when Leyland DAF collapsed. Renault pulled the development back to Batilly where it went into production in the ’90s. And ironically then started to be produced in Luton after the Renault/GM venture took off.

    A tangled web indeed…

  7. Wooshy says:

    Interesting I didnt realise that the Partnership between LeylandDAF and Renault Trucks extended this far. Especially as Renault/GM used Iveco Daily for the Mascot prior to the new master for its RWD Van applications.
    This is also leads to the DAF LF cab and the Renault Midlum/premium Cab design. Anyone have anymore info on this side of the DAF/Leyland/Renault Trucks Saga ?

  8. Tony Evans says:

    Another missed opportunity. What a market there would have been for a modern looking van with a decent powerplant.

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