Concepts and prototypes : Triumph Stag

The Triumph Stag might have started on a Michelotti-penned whim, but it was developed into a potential world-beater by the engineers and designers at Canley.

Here are some images of the Stag’s development from concept car towards production – and the still-born three-door coupĂ© version.


From 2000 to Stag, via Michelotti

Triumph Stag prototype

Stag body in white being built...

Triumph Stag prototype

The original plan involved hiding the headlamps behind horizontal slats, giving the car a meaner look.

Triumph Stag prototype

Prototype interior differed from the production car considerably...


Coupé version

Double-sided model gives shows the favoured approach nearest the camera.

Double-sided model gives shows the favoured approach nearest the camera.

Triumph Stag prototype

The three-door takes shape - notice the original Stag prototype was used as a basis.

Triumph Stag prototype

The rear end of the rejected proposal...

The favoured model makes it into the dealer showroom for managerial evaluation.

The favoured model makes it into the dealer showroom for managerial evaluation.

Keith Adams

About the Author:

Created www.austin-rover.co.uk in 2001 and built it to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007. Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Clsssics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent... Likes 'conditionally challenged' motors and taking them on unfeasable adventures all across Europe.

2 Comments on "Concepts and prototypes : Triumph Stag"

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  1. jools23 Julian Mildren says:

    Shades of the Lancia HPE (I think) here?

  2. Geoff Ellis says:

    The three door was no great loss, why did they persevere with Michelotti?

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