Concepts and prototypes : Triumph Stag
The Triumph Stag might have started on a Michelotti-penned whim, but it was developed into a potential world-beater by the engineers and designers at Canley.
Here are some images of the Stag’s development from concept car towards production – and the still-born three-door coupé version.
From 2000 to Stag, via Michelotti

Stag body in white being built...

The original plan involved hiding the headlamps behind horizontal slats, giving the car a meaner look.

Prototype interior differed from the production car considerably...
Coupé version

Double-sided model gives shows the favoured approach nearest the camera.

The three-door takes shape - notice the original Stag prototype was used as a basis.

The rear end of the rejected proposal...

The favoured model makes it into the dealer showroom for managerial evaluation.



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