MG ZERO Concept : British design stars at Auto China 2010
SAIC Motor has, as anticipated, officially unveiled the MG ZERO Concept car at Auto China 2010 in Beijing today.
The Birmingham-based MG Global Design Team, led by British MG Design Director Tony Williams-Kenny, developed the MG ZERO Concept and the car now looks set to become one of the stars at what has rapidly become a globally significant automotive event.
The car, which measures around 4m. in length, shows how MG’s future design direction will develop and demonstrates how the marque can expand into the high-volume B-segment. MG Motor UK Limited says that the ZERO Concept “reflects the latest trends in the market for vehicle size, styling and technology and is designed to show how MG will offer products that will appeal to a wide audience across the global market.”
However, the ZERO Concept also demonstrates SAIC Motor’s design and engineering capabilities by showcasing several innovative features. The bold interior, which has clean and simple lines with high contrast flashes of accent colour, uses the latest technology touch screens to allow occupants to interact with the world around them and features a striking ‘floating console’ design around the driver.
The high-tech materials used in the MG ZERO Concept’s interior are inspired by ultra high-performance sports while leading-edge interior lighting features are used “to create real emotion in the cabin.” The bold red-coloured illumination adds a touch of drama.
MG Design Director, Tony Williams-Kenny commented: “This concept shows a bold, individual soul. The bonnet is formed around the famous octagonal badge, the graphics flow into striking lamps and the large lower grille completes the confident, sporty character.
“The body-side has a strong shoulder, a dynamic scalloped feature in the doors and flared arches to give a wide stance and strong road presence. The feature lines have been designed to give a strong relationship to the wheel arch demonstrating the fun nature of the cars dynamics.”
MG ZERO is crucial to the development of the brand globally, as it gives clear direction for the future beyond the current products. We are all proud to see our British-designed vehicle wearing the MG badge creating such an impact in Beijing.” Guy Jones, Sales and Marketing Director, MG Motor UK Limited
Guy Jones, MG Motor UK Limited’s Sales and Marketing Director, added: “MG ZERO is crucial to the development of the brand globally, as it gives clear direction for the future beyond the current products. We are all proud to see our British-designed vehicle wearing the MG badge creating such an impact in Beijing. With the MG TF back in production in Birmingham, sales increasing and the MG6 coming at the end of the year, the MG ZERO has come at the perfect time to build further awareness and interest in the brand here in the UK.”
AROnline reckons that a production version of the MG ZERO Concept should hit UK-based MG Dealers’ showrooms in the not too distant future. However, in the meantime, the SAIC Motor-inspired MG renaissance does seem to be gathering some real and much-needed momentum…
[Editor’s Notes: 1) Our colleague Ash Sutcliffe from China Car Times has now published a series of photographs of the MG ZERO Concept being displayed on SAIC Motor’s stand at Auto China 2010. See this article and the accompanying Gallery: MG ZERO – Small, compact and set to be awesome! 23rd April, 2010. 2) Our colleagues at Autocar.co.uk have also added more photographs and a video to their original story on the MG ZERO Concept. See: MG ZERO – new pics and video 27th April, 2010.]