David Morgan looks at how the reintroduction of the Rover grille from November 1991 helped raise the company’s profile. Did it succeed in meeting the aims its designers had for it? Okay, so I’m devoting an entire article to talk about an item of ornate trim, but bear with me as the importance of the […]
Revamping a model is never an easy task, especially when you are constrained by budget and the need to retain the underpinnings from an existing car. However, as David Morgan highlights, in the case of the second-generation Rover 800 Series, the transformation gave it a greater presence in the executive market. The early-1990s was a promising […]
Keith Adams You’ll find that spending time reading Ian Nicholls’ excellent set of stories about Jaguar’s fortunes in the 1990s will probably get you thinking about Rover and its time spent under BMW’s wing – and the contrast in style between the Americans and Germans. When the deal between BMW and Rover’s parent company, British Aerospace, […]
Former engineer Nigel Garton recalls his time spent working at Land Rover – a time of great change, and development for the company. The years of 1982-1994 were turbulent years at Land Rover, and ultimately saw the company grow massively. Here’s the view of a man in the engineering department…
Ian Nicholls, AROnline‘s own resident historian, delivers a fantastic insight into BL’s industrial relations, and how they changed over the years… The Combined Shop Stewards’ Committee had some huge battles from 1975 under Derek ‘Red Robbo’ Robinson – here’s how it all unfolded. Derek Robinson rose through the union ranks to the point where, in 1975, he followed […]
Ian Nicholls, AROnline‘s own resident historian, delivers a fantastic insight into BL’s industrial relations, and how they changed over the years… Say hello to the Combined Shop Stewards’ Committee, and how it developed between 1960 and 1975. The British Leyland Combined Shop Stewards’ Committee was a thorn in the side of British Leyland management for […]
Ian Nicholls follows up on one of 2016’s most popular essays, adding some fascinating overseas price data to his piece on the failure of BMC in mainland Europe.
Ian Nicholls One of the joys of being able to trawl through the news archives of our favourite car manufacturer is being able to pinpoint when the course of history irrevocably changed. In the year 2000, we were told by those who were much more intelligent than us British car enthusiasts, that the Rover brand […]
The Rover 800 Series was a game-changer in so many ways for the Austin Rover Group. David Morgan reminisces about its importance in raising the profile of both the company and Rover marque itself. Nice car, the Rover 800 Series – elegant, understated and with a subtle reference to its predecessor, the SD1… At the same […]
Fifty years ago today, BMC and Jaguar joined forces to become British Motor Holdings. We bring you the transcript from the original press conference, launching the deal.
David Morgan tells us why the Rover SD1 has such a special place in his heart. I will admit it: no other car from the British Leyland stable has commanded such a high level of affection from me as the Rover SD1. Those sleek, avant-garde lines unashamedly influenced by the Ferrari 365 GTB/4 and Maserati Indy […]
As part of our Rover SD1 at 40 special, here’s what Leyland Cars boss, Derek Whittaker had to say on the subject. This article is taken from the British Leyland Mirror, 30 June 1976. In common with his senior executives Derek Whittaker, Managing Director of Leyland Cars, is filled with enthusiasm for the new Rover. He feels […]
As part of our Rover SD1 at 40 special, here’s what Leyland Cars’ Director of Engineering and Product Planning, Spen King, had to say on the subject. This article is taken from the British Leyland Mirror, 30 June 1976. Spen King (second from left) outlines the engineering philosophy behind the Rover 3500 The one word, simplicity, encapsulates the […]
As part of our Rover SD1 at 40 special, here’s why Leyland Cars’ Sales and Marketing Director, Keith Hopkins, thought his new car had the beating of the opposition. This article is taken from the British Leyland Mirror, 30 June 1976. Trading on the magical combination of tradition and advanced design and engineering, the Rover 3500 […]
As part of our Rover SD1 at 40 special, here’s the lowdown on the impressive Solihull factory erected to build the brand new car. The article is taken from the British Leyland Mirror, 30 June 1976. The new Solihull paint plant and assembly hall are the product of the biggest single development project undertaken by the British […]
Tomorrow’s car today… Ian Nicholls reminds us just how important the Rover SD1 was at launch, 40 years ago – not just for its maker, but for the economy as a whole. Many British Leyland cars had the term ‘make or break’ applied to them, but perhaps it only really applied to two vehicles, the […]
Launched back in 1993, Land Rover’s Autobiography personalisation programme has offered Range Rover buyers an even greater opportunity to push the boundaries of exclusivity through bespoke colour and trim choices. In the first of two exhaustive articles charting the programme’s history, David Morgan looks at the Autobiography programme’s role on three generations of the Range Rover.
Ian Nicholls unravels the production data to try and come up with a definitive number of Minis built. He finds more questions than answers – but it looks like more than six million of all types were made. In terms of sheer volume, the original Alec Issigonis-designed Mini is the most successful British car of […]
AROnline’s forensically thorough historian, Ian Nicholls, delves into his extensive archive and investigates the fall of BMC during the 1960s via its European sales…
Simon Weakley, a former Austin Rover marketing man, steps into the realms of counterfactual history by probing a scenario in which Leyland Motors and British Motor Holdings did not merge to become British Leyland in 1968. The future is not ordained or predetermined. People and groups have choices and sometimes a definitive fork in the road is reached, […]