China Watch : Geely to launch Shanghai Englon TX4 next week
George Gao, Gasgoo.com, 2nd June, 2009
Geely Holding Group Company Limited (Geely Group) is set to launch its Shanghai Englon TX4 car next week, said sina.com today. This is the first new model of Geely’s luxury sub-brand Shanghai Englon.The Shanghai Englon TX4, an updated version of the famed London Taxi (now controlled by Geely), is made by Shanghai Maple Auto (to be renamed Shanghai Englon soon), a joint venture between Geely Group and Manganese Bronze Holdings. Geely Group claim that the TX4’s pure British pedigree conveys Shanghai Englon’s brand characteristics of “classic, British style, nobility.”
The imported TX4 was also the service car working for 2008 Beijing Olympic Games and its Chinese version was unveiled at the 2009 Shanghai auto show in April.
Three versions of the Shanghai Englon TX4 will go on sale next week – a 2.4-litre petrol-engined version (with a 5-speed automatic transmission) and two 2.5-litre diesel-engined versions (with 5-speed automatic and manual transmissions). The three Shanghai Englon TX4s are expected to have retail prices between 208,000 yuan ($30,450) and 228,000 yuan.
To replace its low-priced compact sedans and hatchbacks with a much broader vehicle range and price spectrum, Geely has created an entry-level sub-brand Gleagle, a mainstream sub-brand Emgrand (Dihao) and a premium sub-brand Shanghai Englon (Yinglun) which also has the controversial Geely GE, a Rolls-Royce Phantom-like model.