China Watch : JLR to set up sales company in China

George Gao, Gasgoo.com, 28th September, 2009

Jaguar Land Rover, the British luxury carmaker owned by India’s Tata Motors, will set up a sales company in China early next year to meet the growing demand for luxury cars in the Chinese market, the Economic Observer said today.

Jaguar and Land Rover cars are currently imported to China by four regional import agents, which can order the cars from the British headquarters. After its China sales company is established, Jaguar Land Rover’s dealerships in the country can directly order the vehicles of this British luxury brand from its China sales firm.

Jaguar Land Rover has raised its 2009 China sales forecast as rebounding economic confidence revives demand for SUVs. Last year, Jaguar Land Rover boosted China sales 63% to 12,456 vehicles.

Luxury car sales in China are likely to double within five years, a top executive of Jaguar Land Rover said recently, putting the country ahead of the U.S. and making it and Russia “very important markets” as Western sales struggle.

Jaguar Land Rover has raised its 2009 China sales forecast as rebounding economic confidence revives demand for SUVs. Last year, Jaguar Land Rover boosted China sales 63% to 12,456 vehicles.

As demand in the U.S. and Europe has plunged amid recession, Jaguar Land Rover expects a third of its sales to come from China and other emerging economies.

[Source: Gasgoo.com]

Clive Goldthorp

About the Author:

Clive claims that his interest in the BMC>MG story dates back to his childhood in the 1960s when the family’s garage premises were leased to a tenant with an Austin agency. However, back in the 1920s and 1930s, his grandmother was one of the country’s first female Garage Proprietors so cars probably run in his genes! Admits to affairs with Alfa Romeos, but has more recently owned an 06/06 MG TF 135 and then a 15/64 MG3 Style… Clive, who was AROnline’s News Editor for nearly four years, stood down from that role in order to devote more time to various Motor Racing projects but still contributes articles on as regular basis as his other commitments permit.

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