India Watch : Made-in-India Freelander from 2011

Autocar India, 11th August, 2010

The latest Land Rover Freelander 2 will be assembled at Pune in India

It’s been only little over a year since Land Rover’s India entry but the British brand has already decided to go Indian. Come 2011 and Land Rover will start local assembly in India.

The first model to come through the Completely Knocked Down (CKD) route will be the Freelander 2. With that step, the Freelander’s sticker price may also come down to around Rs 25lakh. Currently, the Freelander sells for Rs 34.7 – Rs 43.9lakh in Mumbai, which is seen as a steep pricing for the vehicle.

Autocar India understands that Tata Motors will use the Pune plant which was previously used by Mercedes Benz, to assemble the Freelander. The plant has a capacity to assemble around 3,500 vehicles per year. Land Rover will use Tata Motors’ paint shop for the Freelander.

Luxury SUVs are picking up speed in the Indian market, with Audi gaining a significant lead in it. With the latest step, Tata Motors will be able to position its Land Rover more competitively in India. In its first year of sales, Jaguar Land Rover sold 225 units in India.

JLR will also start assembly operations in China. It is currently in talks with prospective partners to start assembling vehicles there.

[Source: Autocar India]

Clive Goldthorp

About the Author:

Clive claims that his interest in the BMC>MG story dates back to his childhood in the 1960s when the family’s garage premises were leased to a tenant with an Austin agency. However, back in the 1920s and 1930s, his grandmother was one of the country’s first female Garage Proprietors so cars probably run in his genes! Admits to affairs with Alfa Romeos, but has more recently owned an 06/06 MG TF 135 and then a 15/64 MG3 Style… Clive, who was AROnline’s News Editor for nearly four years, stood down from that role in order to devote more time to various Motor Racing projects but still contributes articles on as regular basis as his other commitments permit.

5 Comments on "India Watch : Made-in-India Freelander from 2011"

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  1. Ianto says:

    Excellent news and, as this will be CKD, it’s also good news for the UK. Thank goodness Tata Motors bought Jaguar Land Rover!

  2. Chris Chapman says:

    FWIW, Defenders have been CKD-built in Pakistan for some time without much fuss.

    Rumour has it that India will also build vehicles based on the current Discovery/RR Sport platform, including the Defender replacement – I am a bit concerned this implies that the powers that be do not appreciate the unique rugged/modular concept of Defender and will end up with a compromised utility vehicle on an overcomplicated/expensive platform.

  3. Alex Scott says:

    Does anyone remember when you could go to the Rover Mini webpage and make your own Mini? They had the “Mini grille” and a few other funny options including being able to make your Mini look like an Indian temple 🙂 – perhaps the Freelander could be dressed in the same way with little cones and bulbs on its bumpers and overriders :-).

  4. Dennis says:

    @Alex Scott
    I still have the screensaver somewhere!

  5. SD says:

    I doubt the new Defender will share a platform with current Discovery. Tata Motors has the funds to do it properly and their roots are in the developing world so why would they want to compromise?

    Personally, I think Defender will be on a new bespoke platform with the top models filling the sort of role left by the first Discovery and that the various Range Rovers will increasingly share their aluminum construction with Jaguars.

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