By 12 November 2008 0 Comments Read More →

Press Report : Jaguar Land Rover boss David Smith attacks foreign cars

Jon Griffin, Business Editor, Birmingham Mail, 12th November, 2008

JLR Chief Executive David Smith feels there are too many bland foreign cars on the road...

JLR Chief Executive David Smith feels there are too many 'bland' foreign cars on the road...

THE top man at Jaguar Land Rover says he is ‘personally insulted’ by the amount of ‘bland’ Japanese and German cars on UK roads.

In a no-holds-barred attack on rival products, JLR Chief Executive David Smith called into question the quality of the opposition. Mr Smith told West Midland business leaders at the Advantage West Midlands annual conference: ‘We do need to up our game as the competition gets tougher every year.’

‘If I needed confirmation of this, I got it when I looked at the cars on the street here this morning. I take it as a personal insult but also as a challenge that there are so many bland Japanese and German products outside. So we still have work to do and a great opportunity to win new business.’

I looked at the cars on the street here this morning. I take it as a personal insult but also as a challenge that there are so many bland Japanese and German products outside

Mr Smith predicted a ‘brilliant’ future for JLR despite the ‘horrendous’ economic conditions facing the automotive sector. ‘I have not lost one iota of belief in the brilliant future of Jaguar Land Rover or the West Midlands. We need to be realistic about the next 18 months. They will be very tough, and painful. No business, and certainly not one like ours, will be able to isolate itself from the world economic climate.

‘Industry desperately needed the interest rate cut we saw and which we have all been calling for. I hope – and expect – there are more to come. So times are very challenging but as far as I am concerned, Armageddon can wait.’

Mr Smith said Tata’s acquisition of JLR was ‘of huge significance’ to the two luxury brands.

[Source: Birmingham Mail]

Keith Adams

About the Author:

Created www.austin-rover.co.uk in 2001 and watched it steadily grow into AROnline. Is the Editor of Classic Car Weekly, and has contributed to various motoring titles including Octane, Evo, Honest John, CAR magazine, Autocar, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, Classic Car Weekly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, and the the Motoring Independent... Likes 'conditionally challenged' motors and taking them on unfeasable adventures all across Europe.

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