Jaguar Land Rover : Strong global sales results posted in 2010

Clive Goldthorp

Jaguar Land Rover posted a strong global sales performance in 2010 with retail sales up 19 per cent collectively thanks to strong market performances from the UK, United States and China. The marques’ combined sales were up for every quarter versus 2009 thanks to new model introductions and freshening programmes.

Land Rover delivered a very strong performance in the majority of its 102 markets with retail sales up 25 per cent globally. The brand’s top five markets were the UK, United States, China, Italy and Russia which accounted for 66 per cent of sales alone. Notable product performances were delivered by Discovery 4/LR4 up 45 per cent, Range Rover and Range Rover Sport up 30 per cent and Freelander 2 up 21 per cent.

2010 remained a challenging year for the automotive sector and yet, against this backdrop Land Rover delivered a powerful global performance throughout the year with March the highlight when we achieved our best ever sales month in history.” John Edwards, Global Brand Director, Land Rover

John Edwards, Land Rover’s Global Brand Director, commented: “2010 remained a challenging year for the automotive sector and yet, against this backdrop Land Rover delivered a powerful global performance throughout the year with March the highlight when we achieved our best ever sales month in history. Our updated model line up and the debut of the Range Rover Evoque has created a real buzz around the brand and customers are clearly delighted with our offerings.”

Jaguar’s sales for the year were equal to those of 2009, with the launch of the XJ sedan and the cessation of the X-TYPE dramatically moving the marque’s sales mix more upmarket. The brand’s top five markets were the UK, United States, Germany, China and Italy which, when combined, equated to 74 per cent of sales for the year. The XF continued to do well with sales globally up 8 per cent while the new XJ has been particularly well received  in the U.S., which accounts for almost 40 per cent of sales.

This year saw the completion of a revitalised Jaguar line up with the critically acclaimed new XJ… The environment remains tough but I am cautiously optimistic for the coming year.” Adrian Hallmark, Global Brand Director, Jaguar

Jaguar’s Global Brand Director, Adrian Hallmark, said: “This year saw the completion of a revitalised Jaguar line up with the critically acclaimed new XJ. Jaguar now has a very strong stable of products which are clearly capturing the public’s imagination. The environment remains tough but I am cautiously optimistic for the coming year.”

Last year also proved to be a fruitful one for both brands in the context of Automotive Industry awards – they collectively received over 80 awards from leading international motoring writers and magazines – these included Automobile Magazine’s ‘2011 Design of the Year’ and Top Gear’s ‘Luxury Car of the Year’ for the XJ while a poll of Autocar’s readers resulted in the Range Rover winning their ‘Car of the Decade’ accolade.

Clive Goldthorp

About the Author:

Clive claims that his interest in the BMC>MG story dates back to his childhood in the 1960s when the family’s garage premises were leased to a tenant with an Austin agency. However, back in the 1920s and 1930s, his grandmother was one of the country’s first female Garage Proprietors so cars probably run in his genes! Admits to affairs with Alfa Romeos, but has more recently owned an 06/06 MG TF 135 and then a 15/64 MG3 Style… Clive, who was AROnline’s News Editor for nearly four years, stood down from that role in order to devote more time to various Motor Racing projects but still contributes articles on as regular basis as his other commitments permit.

3 Comments on "Jaguar Land Rover : Strong global sales results posted in 2010"

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  1. It’s interesting that Jaguar can count Germany as one of their top five markets: they gained some sales (+8.8%) and sold 3166 cars during 2010. Well done, but I think there’s still some air above…

  2. Ianto says:

    Absolutely. Jaguar Land Rover have a good Press Officer though.

  3. Jaguar Lease says:

    When two top quality brands such as these come together and with the progress they have made with bringing out all their latest models and designs, then I think the results were inevitable.

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