Auto Shanghai 2011 : Range Rover Evoque makes Chinese debut

Range Rover Evoque

Range Rover Evoque

The Range Rover Autobiography Ultimate Edition was unveiled in Shanghai. Only 500 units will be commissioned globally, with each car crafted to customer order only. Already, more than 150 orders for the Ultimate have been taken in China and more than 50 in the United States. 

The Ultimate Edition features two stand-alone powered rear seats, a rear console extension with an aluminium laptop table and a drinks chiller. Attention to detail is second-to-none with hand-crafted soft feel leathers, machined aluminium detailing and a super-yacht inspired teak floor in the rear load space. For the first time in a vehicle, two Apple iPads are fitted as standard. The anticipated price in China is RMB 3,398,000. 

The Range Rover Evoque also made its Chinese debut when it was unveiled by Land Rover Global Brand Director, John Edwards. Market pricing will be announced for both Coupé and five-door body styles, along with an extensive range of personalisation options. 

China is Land Rover’s fastest growing market with Range Rover in particular seeing positive growth – up 59% YOY. The Range Rover Evoque is set to be equally in demand, with more than 1000 Chinese customers placing pre-orders – despite not having seen the car in the metal and before official pricing has been announced.” John Edwards, Global Brand Director, Land Rover 

‘China is Land Rover’s fastest growing market with Range Rover in particular seeing positive growth – up 59% YOY. The Range Rover Evoque is set to be equally in demand, with more than 1000 Chinese customers placing pre-orders – despite not having seen the car in the metal and before official pricing has been announced,’ Edwards said. 

The Range Rover Evoque will also take centre stage in New York – the world’s biggest metropolitan market for Range Rover. Sales of the marque are up 22% YTD in North America as US customers continue to respond positively to the outstanding levels of performance, design and comfort offered by the British brand. 

The Range Rover Evoque is expected to bring a new group of North American customers to the brand. Every Evoque destined for the United States will be equipped with all-wheel drive and feature a new 237bhp 2.0-litre petrol engine, which combines direct fuel injection, turbocharging and twin variable valve timing. 

[Source: Land Rover] 

Keith Adams

About the Author:

Created www.austin-rover.co.uk in 2001 and watched it steadily grow into AROnline. Is the Editor of Classic Car Weekly, and has contributed to various motoring titles including Octane, Evo, Honest John, CAR magazine, Autocar, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, Classic Car Weekly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, and the the Motoring Independent... Likes 'conditionally challenged' motors and taking them on unfeasable adventures all across Europe.

6 Comments on "Auto Shanghai 2011 : Range Rover Evoque makes Chinese debut"

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  1. Tim Collis says:

    The Evoque looks beautiful in that colour.

  2. Hilton Davis says:

    I confess I’m not that interested in the Range Rover Evoque but the MG Concept 5 looks sharp and sporty. Time will tell…

  3. David 3500 says:

    This is very good news for Land Rover, with the company clearly not delaying in offering prospective Chinese buyers the latest models. Land Rover is going from strength to strength with what is a fantastic product line-up and that’s a massive boost for British manufacturing. Long may it continue.

  4. Old Fashioned Gentleman says:

    What on earth is that horrible looking object at the top with ‘Range Rover’ on the front? I don’t buy British so they can produce cars like that – not that any other countries do better…

  5. Tim Collis says:

    @Old Fashioned Gentleman
    Well, if you don’t buy British and you state that no other countries do better, what do you buy?

  6. Sara says:

    The Evoque’s interior and off-road capability continue the Range Rover tradition. Consumers are more concerned about reliability than other factors and that’s why demand for Land Rovers has increased.

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