MG’s Media Briefing : Breaking news from MG Birmingham
MG Motor UK has today unveiled its new corporate logo as well as a fresh new website to support the UK launch of the MG6 this spring. The new website has yet to confirm pricing for the new car, although it has revealed specification and warranty details. The rebranding exercise is said to be costing MG Motor around £1m.
Journalists who visited Longbridge for the corporate unveiling were also treated to the first official sighting of the MG6 in saloon form, which is an appealing revision of the well-established Roewe 550. Today’s Media Briefing at Longbridge has been a chance for journalists to find out more about MG in the UK and the future of Longbridge – which has seen production of UK-spec MG6s start in China. The operation employs about 400 people and deliveries of the first MG6 Fastback will commence in April with the MG6 Saloon following a few months later.
Prices will range from £15,995 to £19,995, and it is planned for the MG6 to be built at the rate of up to 5000 per year on a CKD basis, with the first full year (to April 2012) expected to account for 2000 units. The MG6 Media Launch and First Drive sessions are scheduled for March 2011 and will be in the UK – apt, as MG Motor is pushing this as a British car.