MG : Brand now set for expansion in China and the UK
MG Motor UK Limited’s parent company, SAIC Motor Corporation Limited, posted some impressive sales figures in 2010. Total year end vehicle sales have now been confimed at 3.58m units – up 31.5% on 2009 and a new record.
Passenger car sales alone totalled just under 2.28m units and increased nearly 42% on the previous year while sales of the company’s own brands, MG and Roewe, increased by 77% to a total of 160,000. The new A-segment MG3, which was launched at last month’s Guangzhou Auto Show, goes on sale in China in a few months’ time and should initiate a further significant increase in the marque’s sales there – the model reportedly met with an enthusiastic reception from the Chinese public.
The 300 Designers and Engineers now based at MG Birmingham played a major role in the styling, design and engineering development of both the MG ZERO Concept and the MG3 which inherits many of the former’s styling cues. Guy Jones, MG Motor UK’s Sales and Marketing Director, commented on the MG3’s Chinese debut and said: “The incredible reception the MG3 has had in China is a great reflection on all the hard work put in by the Designers and Engineers here in Birmingham.”
We are in talks now with a number of interested parties and we are now in discussions to appoint an initial 10 to 15 new MG Dealers within the next few months. It’s great to see so much genuine interest and enthusiasm from people who want to be part of the new MG story.” David Martin, Franchise and Dealer Development Manager, MG Motor UK Limited
Meanwhile, back here in the UK, Guy Jones and MG Motor UK are currently focused on expanding the company’s Dealer Network in preparation for the imminent introduction of the MG6 Fastback this Spring. There are 38 MG Dealers and six Authorised Repairers in the UK at present but the company has identified 45 key open points and is now in discussions with 25 prospective Dealers.
MG Motor UK’s Franchise and Dealer Development Manager, David Martin, said: “News of the MG6 created a huge amount of interest and there are a lot of people very interested in representing the MG brand and investing in dealerships.
“We are in talks now with a number of interested parties and we are now in discussions to appoint an initial 10 to 15 new MG Dealers within the next few months. It’s great to see so much genuine interest and enthusiasm from people who want to be part of the new MG story.”
AROnline understands that MG Motor UK will be hosting a Press Briefing next month and that more details about the company’s plans for 2011 will be revealed during the event – our News Team will be there, so please watch this space!
[Source: MG Motor UK Limited]