MG6 : MG Motor UK starts pre-launch media initiative

Clive Goldthorp

AROnline seems to have beaten most of the Internet-based, English-language motoring media off the line by running Nigel Garton’s First Drive story on the MG6 last December. However, following SAIC Motor’s confirmation that production of the MG6 will begin at MG Birmingham before the end of this year, MG Motor UK Limited has now started a pre-launch media initiative here in the UK.

Autocar’s Chief Road Tester, Matt Prior, and The Sun’s Motoring Correspondent, Ken Gibson, are, to date, the only two UK-based Motoring Journalists to have been invited to drive pre-production versions of the MG6 on British roads. AROnline readers can access the relevant articles via these links: MG go fastback to the future, The Sun, 1st April, 2010 and MG6 First Drive, Autocar, 9th April, 2010.

Interestingly, Autocar’s Matt Prior reckons that ‘the MG6 is already (and there’s still some tweaking to do) borderline best in class.’ Head of Chassis, Andy Kitson, admitted that he and his colleagues had used the current MY10 Ford Focus as the benchmark for handling and ride. Ken Gibson confirms that the MG6 has ‘the handling you’d expect of an MG saloon – it handles and steers superbly and British expertise shines through.’

AROnline, though, still maintains that, at least in terms of size, the MG6 should properly be regarded as a D-segment contender. The MG6’s dimensions are, after all, much closer to those of, say, the BMW 3-Series, Honda Accord, Mazda 6 and Seat Exeo than to those of most C-segment models (1). Indeed, Ken Gibson confirms as much when he says that ‘the MG6 fastback is just the start of a family of new MGs (to be launched) over the next five years that will include a large saloon, a Focus-sized hatchback and a new Fiesta rival.’

No MG model family would be complete without a new TF-replacing roadster and MG6 Design Team Leader, Tony Williams-Kenny, told The Sun’s Gibson that he and his Design Team have plenty of ideas for the next generation TF. However, whether or not the Design Team’s ideas bear any resemblance to the renderings recently commissioned by Auto Express remains to be seen… The return of MG! Auto Express, 9th April, 2010 may be a purely speculative story but much of the information in the article does seem to correspond pretty accurately with that already given to AROnline by our own informed and reliable sources.

Watch this space for AROnline’s own UK-based First Drive story on the MG6 and, hopefully, more news about MG’s other new models, including the TF replacement, in the coming weeks…

[Editor’s Note: (1) Data obtained from carpages.co.uk’s Car Buyers’ Guide.]

Posted in: AROnline News, MG
Clive Goldthorp

About the Author:

Clive claims that his interest in the BMC>MG story dates back to his childhood in the 1960s when the family’s garage premises were leased to a tenant with an Austin agency. However, back in the 1920s and 1930s, his grandmother was one of the country’s first female Garage Proprietors so cars probably run in his genes! Admits to affairs with Alfa Romeos, but has more recently owned an 06/06 MG TF 135 and then a 15/64 MG3 Style… Clive, who was AROnline’s News Editor for nearly four years, stood down from that role in order to devote more time to various Motor Racing projects but still contributes articles on as regular basis as his other commitments permit.

2 Comments on "MG6 : MG Motor UK starts pre-launch media initiative"

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  1. David says:

    Amazing all this… Exactly 5 years to the day when there was no hope of MG Rover Group reviving its talks with SAIC, we now get this news. Compare this last five-year period to the previous five-year period when MG Rover Group had much less money and you sense that MG Motor UK Limited is still playing catch-up.

    That comparison just puts into perspective the immense efforts of MG Rover Group’s Designers and Engineers to survive (and with two active brands), whereas SAIC seems to have a less urgent need to capture the hearts and loyalty of existing owners with their one active brand.

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