Press Report : Nano fails to hide terrible year

Joe Leahy in Mumbai and John Reed in London, Financial Times, 19th March, 2009

Next Monday, Tata will launch the Nano, the mini-car set to revolutionise the bottom end of the global automotive market with a starting price of Rs100,000 ($1,996) for the most basic petrol-driven version.

The Indian industrial group stripped out costs by giving the car just one ­windshield wiper, tubeless tyres, seats with integrated headrests, and a centre-mounted instrument panel which can be used across both left- and right-hand drive variants. Tata ­managed to keep its promise to create a “one-lakh” (100,000) car thanks in part to the crash in world commodity prices last year.

Clive Goldthorp

About the Author:

Clive claims that his interest in the BMC>MG story dates back to his childhood in the 1960s when the family’s garage premises were leased to a tenant with an Austin agency. However, back in the 1920s and 1930s, his grandmother was one of the country’s first female Garage Proprietors so cars probably run in his genes! Admits to affairs with Alfa Romeos, but has more recently owned an 06/06 MG TF 135 and then a 15/64 MG3 Style… Clive, who was AROnline’s News Editor for nearly four years, stood down from that role in order to devote more time to various Motor Racing projects but still contributes articles on as regular basis as his other commitments permit.

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