Press Report : What recession? MINI will add 10 US dealers

Diana T. Kurylko, Automotive News, 15th December, 2008

MINI USA will add 10 dealers by the end of 2010 as the brand continues its rapid, recession-defying growth. The additional stores will give MINI 93 dealers by the first quarter of 2010. Most construction will be complete by the end of 2009, says Jim McDowell, vice president of MINI USA.

The new points will be in areas where MINI doesn’t have dealerships. Exclusive stores are planned in Boston; San Diego; Seattle; Alexandria, Va.; Allentown, Pa.; Birmingham, Ala.; Pensacola and Fort Myers, Fla.; Raleigh, N.C.; and Tempe, Ariz.

McDowell says that most of the stores in their first full year will sell 300 to 400 cars. The average MINI store in 2008 will sell 650 to 700 cars.

About seven dealerships are vying for the top sales spot this year, which is expected to reach 1,000 units, says McDowell. Last year, the top seller was Prestige MINI in Mahwah, N.J.

MINI launched sales in the United States in 2002 with 70 dealerships. 

[Source: Automotive News]

Posted in: AROnline News, MINI
Clive Goldthorp

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Clive claims that his interest in the BMC>MG story dates back to his childhood in the 1960s when the family’s garage premises were leased to a tenant with an Austin agency. However, back in the 1920s and 1930s, his grandmother was one of the country’s first female Garage Proprietors so cars probably run in his genes! Admits to affairs with Alfa Romeos, but has more recently owned an 06/06 MG TF 135 and then a 15/64 MG3 Style… Clive, who was AROnline’s News Editor for nearly four years, stood down from that role in order to devote more time to various Motor Racing projects but still contributes articles on as regular basis as his other commitments permit.

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