Advert of the week : British Leyland
Don’t let it be said that national stereotyping is a predominantly British pass time. This European effort (shown in Germany as well as, possibly, Austria and Switzerland) advertising the BL range in 1977 (hence it’s still under the ‘Leyland’ banner) is a charming sideways swipe at the individuals that make up this fine island state of ours. In other words… it’s a light-hearting fun-poking exercise aimed in our direction.
The cars served up in this advert are the usual cross-section of what was BL’s sprawling and mis-matched range – spanning the Mini and the Jaguar XJ, and rather a lot between. However, look closely at the end of the advert, and you’ll see that part of the company’s line-up is the Innocenti Mini. In that respect, mainland Europe had one over on us – and you can imagine many an embattled English BL dealer would have given their eye-teeth for the opportunity to sell the pert little hatch.
Enjoy the advert.