Advert of the week : Citroën CX
In 1985, Citroën facelifted its long-running CX fastback. There was little wrong with the basic shape of the car, but with the onset of newer aerodynamically styled rivals such as the Audi 100 C3 and Renault 25, all of a sudden, the chrome-bumpered CX was beginning to look a little twee. So, the company set-about updating the car, giving it body coloured impact bumpers and a new dashboard featuring – gasp – analogue instruments.
To show off its wares, and to prove that the CX was still as youthful as it ever was, the highly budgeted advertising department came up with this stylish video featuring none other than Grace Jones. It worked, too – because it generated huge publicity for the Citroën CX, and with publicity comes custom.
Enjoy the advert!
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