Advert of the week : Move over to Austin Rover
In 1982, Austin Rover had a fair bit of new metal to crow about. Given it was still enjoying the post-launch euphoria of the Metro had yet to die off, the ‘Move over to Austin Rover’ seemed like a good way of promoting the newly introduced follow on models. So, the actor Patrick Mower was drafted in to sell the Mini-E models, Ambassador, Ital, Acclaim and revised Rover SD1 in an advert that managed to sell the facelifted cars’ best assets.
Of course, with the Maestro and Montego on their way, it was as much about keeping the interest up during some very hard times, and to give the cars their due, they did manage to sustain sales during a very tough few months of selling. Was it the right kind of advertising campaign? To sell cars seriously, probably not. But to rally the troops, get customers in to dealers, and keep BL’s model range in the public eye… it could have been worse.
Besides, it makes a great tagline for the site!