Concepts and prototypes : LM10 and LM11 facelifts
You’ve seen the photoshops and the styling proposals, but here for the first time are the images that all Maestro and Montego fans have been waiting for.
Thanks to Roy Axe, we get our first glimpse of the improved versions of the two cars that failed to sell in the numbers anticipated by their management. What do you think – were they an improvement?
WHEN it came to facelifting the Maestro and Montego, the Roy Axe styling studio was limited in its scope. For one, money was tight, and with the emphasis being placed firmly on the development of the K-Series powered AR6 supermini and XX executive car, there was little left in the kitty for the rather pressing matter of developing replacements for the underperforming Maestro and Montego.
Clearly from the moment he joined Austin Rover, Roy Axe was underwhelmed by the two cars’ styling. You can read more in the essay covering the subject by Ian Nicholls, as well as a frank interview with Roy Axe, but his summary is well worth repeating here.
Roy Axe recalled: ‘I was ushered into a room and stood in front of this object and asked, “What do you think of that?” It was the Maestro. I couldn’t believe my eyes. The cars whole stance and proportion were wrong. The spiky lines and all the facets and scollops made the surfaces look hollow and weak. Design was moving into more rounded forms and this car was back in the old folded paper era. Its proportions were peculiar too.
‘Its front wheels were almost under the A-pillar, producing an enormous front overhang, and there was virtually no rear overhang so the car had a very awkward stance. The sill was very high off the ground and looked even higher because of the way it sloped under. In short it was a complete shambles. I thought so and said so. The interior was even worse. The fascia panel was like a wet codfish, all floppy. It was engineering of the ’50s not of the ’80s.
‘To find a car that was two decades out in its thinking was just mind-boggling. When I said, “We have got to start again”, it was made clear to me that the car was only four months off production so there was nothing anybody could do.’
He continued: ‘A few day later I was shown the Montego. That shook me even more. I was absolutely appalled. Roger Tucker’s front and rear ends had already been grafted on. Once again I suggested starting from scratch but it was made crystal clear to me in words that only Harold (Musgrove) would use that it was not an option. I simply had to improve it as much as I could. I went along with that, but in retrospect, it was not the right decision.’
So, while the AR6 and XX (as well as the AR16/AR17) were being completed, the Canley styling team worked on these rather neat facelift proposals. Although Axe was unhappy with the Maestro’s scollops, interestingly, he left them in for the above proposal. The result, it as to be said, looks successful, with the Maestro looking for more contremporary once it had lost its clipped corners. Its stance is more purposeful and solid, and combined with a Montego-like front, it looked like it could have gone toe-to-toe with the opposition – at least until the R8 arrived in 1989.
The Montego looks to have become more of a little brother to the Rover 800 – and after losing its fussy C-pillar arrangement, it’s looking a whole lot more palatable. Without the scollops, it looks smoother and less of a mess, although as can be seen in the below image, little was changed at the front end. In fact, these changes were incorporated into the 88.5MY changes.
The question remains – would these cars have sold? Was it the poor styling or lack of reliability – or both – that caused these cars’ failure on the UK marketplace? What do you think?
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Clsssics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasable adventures all across Europe.