MINI’s biggest model to date is has jumped on to the crossover bandwagon with the company insisting that its new creation, the Countryman, is definitely not a 4×4 and absolutely not a hatchback. It’s a ‘crossover’ and no argument. Has it jumped the shark as well?
Of course, the motivation behind all this is the predicted sales that it might achieve. ‘We want a slice of this particular pie’, a MINI executive told us, and with the Nissan Qashqai’s success as the benchmark, it’s difficult to argue with that.
MINI has also been very aggressive with its pricing: an entry level model is competing on price with a Ford Focus, which means buyers get a ‘premium’ car for the same cash. The Countryman now underscores MINI’s position as ‘brand’ – no longer is it just a small-car manufacturer. With the Countryman MINI wants to retain its hatchback customers who have no choice to look elsewhere when they have a family.
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The 2017 MINI Countryman has been revealed, and just like its predecessor, it moves very much into the Austin Maxi way of thinking by being bigger, better equipped, and more distant from the original entry-level hatchback.
Keith Adams The Clubvan Camper and Cowley have been shown alongside the Austrian-made Countryman ALL4 Camp and these tongue-in-cheek one offs, nicely timed for the beginning of the summer holidays, prove that the Engineers in Munich really do have a sense of humour. The three packages have clearly been inspired by the thousands of Mini […]
The latest addition to the MINI family is the Paceman John Cooper Works. The 140mph sporting derivative of the Austrian-built Countryman/Paceman will be shown to the public for the first time at the 2013 Detroit motor show, and when it goes on sale in March, it’s expected to start at around £30,000. The new MINI […]
David Ross, Honest John You have to admire the MINI brand. What started out as the ‘new’ MINI back in 2001 has expanded into a range of models including the Clubman, the Roadster and the Countryman. The latter raised a few eyebrows when it was unveiled and hasn’t proved universally popular among the critics, while […]
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Adam Sloman The new five door MINI Countryman had its international launch in Hamburg, Germany last week. AROnline Contributor Adam Sloman was there to try it out. At over four metres long, the Countryman is the biggest MINI yet, and it’s the first to be built away from the famous Oxford plant, with production being based […]