MINI’s biggest model to date is has jumped on to the crossover bandwagon with the company insisting that its new creation, the Countryman, is definitely not a 4×4 and absolutely not a hatchback. It’s a ‘crossover’ and no argument. Has it jumped the shark as well?
Of course, the motivation behind all this is the predicted sales that it might achieve. ‘We want a slice of this particular pie’, a MINI executive told us, and with the Nissan Qashqai’s success as the benchmark, it’s difficult to argue with that.
MINI has also been very aggressive with its pricing: an entry level model is competing on price with a Ford Focus, which means buyers get a ‘premium’ car for the same cash. The Countryman now underscores MINI’s position as ‘brand’ – no longer is it just a small-car manufacturer. With the Countryman MINI wants to retain its hatchback customers who have no choice to look elsewhere when they have a family.
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The 2017 MINI Countryman has been revealed, and just like its predecessor, it moves very much into the Austin Maxi way of thinking by being bigger, better equipped, and more distant from the original entry-level hatchback.
Keith Adams The Clubvan Camper and Cowley have been shown alongside the Austrian-made Countryman ALL4 Camp and these tongue-in-cheek one offs, nicely timed for the beginning of the summer holidays, prove that the Engineers in Munich really do have a sense of humour. The three packages have clearly been inspired by the thousands of Mini […]
The latest addition to the MINI family is the Paceman John Cooper Works. The 140mph sporting derivative of the Austrian-built Countryman/Paceman will be shown to the public for the first time at the 2013 Detroit motor show, and when it goes on sale in March, it’s expected to start at around £30,000. The new MINI […]
David Ross, Honest John You have to admire the MINI brand. What started out as the ‘new’ MINI back in 2001 has expanded into a range of models including the Clubman, the Roadster and the Countryman. The latter raised a few eyebrows when it was unveiled and hasn’t proved universally popular among the critics, while […]
These images of the all-new Paceman have been revealed in advance of the Paris motor show unveil – and MINI has confirmed the car is set for UK launch in March 2013. Styled as a coupé interpretation of the Countryman, four versions will be available, including the MINI Cooper S Paceman which will have a […]
A great spot by the MINI-oriented Motoring File website means that we’ve been ‘treated’ to a pre-Paris reveal of its the marque’s next model. The story, which was published here, shows the MINI Paceman in its natural environment, south east London. The new car, which is a more lifestyle-focused version of the Maxi, sorry, Countryman, […]
Automotive News Europe/Reuters, 26th January, 2011 Magna Steyr, which manufactures the MINI Countryman, will build BMW AG’s new MINI Paceman, the newspaper Kleine Zeitung reported. Austria-based Magna Steyr already assembles the Countryman in Graz and has won a contract to build the MINI Paceman model, a two-door “Sports Activity Coupe,” the paper quoted BMW development […]
Arlena Sawyers, Automotive News Europe, 11th January, 2011 MINI will build a production version of the Paceman Concept vehicle which has just been unveiled at the Detroit Auto Show, said Ian Robertson, member of BMW AG’s board. Robertson said the vehicle will debut sometime after the Countryman Coupe that will go on sale later this year […]
Keith Adams A new MINI Design concept will make its debut at the North American International Auto Show (NAIAS) in Detroit next month. The MINI Paceman Concept is the first Sports Activity Coupé in the premium small segment of the market and is clearly BMW’s shot across the bows of the upcoming Range Rover Evoque. […]
Adam Sloman The new five door MINI Countryman had its international launch in Hamburg, Germany last week. AROnline Contributor Adam Sloman was there to try it out. At over four metres long, the Countryman is the biggest MINI yet, and it’s the first to be built away from the famous Oxford plant, with production being based […]
MINI’s new Sport Activity Vehicle receives the historic Countryman name, but the five-door variation on the theme is an entirely new – and enlarged – proposition. Unlike the Clubman and subsequent concept vehicles, the new car receives five conventional doors and optional four-wheel drive. The MINI Countryman comes as standard with four seats, while a […]