The Chrysler 180 (and 160) was launched in 1970 and suffered from something of an identity crisis. Known as the Simca 1610 in France, and the Chrysler 180 in the UK, the car was seen as ‘foreign’ in both of its ‘home’ markets.
It was not a bad looking car, and possessed more than a capable chassis, but somehow, this combination of talents was never going to be enough to save the car marketed as ‘an American in Paris’, and as its 10-year life went on, sales slowed to a trickle.
Rare and almost impossible to find now in the UK (rust, apathy…), especially the Spanish-built Barreiros diesel-engined model. The model to have (if you must) is the 2-litre in automatic form, with vinyl roof and fully-decked out velour interior.
The Chrysler 180 encapsulated the confusion, lack of direction and failure to invest in good products that ultimately brought the humiliation of the mighty Chrysler Corporation offloading its European operations to the family run firm Peugeot for a single dollar.
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The Chrysler 180 encapsulated the confusion, lack of direction and failure to invest in good products that ultimately brought the humiliation of the mighty Chrysler Corporation offloading its European operations to the family run firm Peugeot for a single dollar. It was a car that could have been a contender but instead it lost every […]
Tim Hanson ‘Sure, it does look a little ‘Avenger on steroids’ but the same could be said for a lot of other more successful model ranges of the time…’ Here we go again – as usual, the vast majority of knockers are people who’ve never driven one, never mind actually owned a Chrysler 180. I had one in […]
The idea of building an estate version of the Chrysler 180 was really quite obvious to take for French coachbuilder Heuliez. For those customers loyal to their local Simca dealer, and who wanted to upgrade to a larger estate than their current 1501, there was no option, other than to defect to Peugeot or Citroen.
Keith Adams Diplomat: the Chrysler 180’s big-brother that wasn’t We’ve long admired the ability of Australia’s engineers to take a European product and make it fit for purpose for their home market. Cars such as the Austin Lancer/Morris Major, Morris Nomad, Austin Apache, and Austin Kimberley showed that with a little development, our Antipodean counterparts […]
The Chrysler 180 was a bitter-sweet story for Chrysler Europe, and although the original British style was pleasant enough, there was a degree of internal controversy about it. Soon after its launch, Whitley went about producing a restyle scheme; here are pictures of two coupe proposals and a saloon facelift. None of these saw the […]
After launching the ultra-successful SIMCA 1100, the French knuckled down to producing a new big car. It was christened Projet 929. Following Chrysler’s takeover of SIMCA, it was decided that either Projet 929 or Whitley’s C Car project would become Chrysler Europe’s definitive large car. In the end, Chrysler’s management decided that the British effort […]
The Chrysler 180 made it to the Antipodes… sadly, it was not a great success down under. Only this time, politics may have had a hand in its undoing… It also makes for an interesting comparison with the Australian Morris Marinas, which also boasted multi-cylinder engines. C Car down under The Chrysler 180 was imported […]
The Chrysler 180 was popular in Spain, and this is its story… C Car in Spain At the beginning of 1975 the assembly lines of the Chrysler 160, 180 and 2Litre were transferred from Poissy in France to the Barreiros factory at Villaverde in Spain. The plant belonged to Chrysler and had hitherto specialized in […]