Chrysler’s replacement for the Simca 1100 was developed as a ‘World Car’, the idea being it would represent the company in markets on both sides of the Atlantic. That was the idea, anyway – in practice that never happened, despite US Horizons looking superficially similar. Under the skin, they were both very different beasts.
But when it was launched in 1978, the Horizon looked like an excellent product, with a real fighting chance of becoming a huge international success. Chrysler produced this stylish Volkswagen Golf rival based on the Simca 1100. In the showroom it looked great, but on the road the Horizon struggled against its agile German rival – and most of that was down to its cumbersome steering and rubbery gearchange.
Like the Alpine, the model bagged the European Car of The Year award in an admittedly slow year. Available with a selection of ex-Simca engines, they were all distinguished by tappet rattle and excellent fuel economy. The Horizon became a Talbot in the summer of 1979 and, thanks to Peugeot, inherited the excellent XUD diesel in 1982 to become the surprisingly excellent 1.9LD. Rusty, and rare, but virtually worthless.
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It was Chrysler Europe’s first world car, and an effective interpretation of the Volkswagen Golf. It should have done so well… So, what went wrong? Less than the sum of its parts… The Horizon was simultaneously launched in Europe and the USA in December 1977. Chrysler had had ambitions that the Horizon would become its […]
Designated the C2, engineered at Poissy and styled in Whitley, the five-door hatchback that emerged sported a clean and crisp style and contemporary layout. Concept drawing Clay models Saloon styling proposal
The C2 was conceived right from the beginning to be a World Car. The American version was developed alongside the European version, but like most international efforts, plans went a little awry… Ready for the world As noted in the Horizon’s development story, the international launch of the Horizon took place on the 7th December […]
Would you believe Lada Samaras, Porsche Boxsters, Saab 96s, Talbot Horizons and Talbot 1501s all being built by the same company under the same roof? Believe it or not this is what has been happening at different times since 1969 in the Finnish Valmet Automotive plant complex situated in Uusikaupunki (pronounced oo-see-cow-punky) on the south-west […]
Shortly after the formation of Talbot in 1979, PSA decided to go out on all-out attack; setting aside Talbot as the company’s premier motorsports division. The Group B Horizon was the result of an aborted foray into rallying. Tilting at the quattro Following the creation of the Talbot marque out of the remanants Chrysler Europe […]
Some trivia for you – which car was the first to be powered by the near immortal Peugeot-Citroen XUD engine? That’s right, the Talbot Horizon… Saving the best for last The almost-forgotten Talbot Horizon is one of those cars with a confused upbringing. It started out as a Chrysler UK styling scheme that ran on […]