Jaguar : Global Brand Director confirms it’s ‘no’ to the Bertone B99
Despite making a considerable splash at the Geneva Motor Show, the Bertone-styled Jaguar B99 has been passed over by Jaguar’s management as a possible replacement for the X-TYPE. The concept combines retro and modern styling beautifully but sends out mixed messages when associated with a company that has so actively moved forward with its styling under Ian Callum.
‘I saw it for the first time yesterday,’ Adrian Hallmark, Jaguar’s Global Brand Director, told Automotive News last week at the Geneva show. ‘It is not our concept. We appreciate the fact that Jaguar is interesting enough for people to do a concept around. It’s not that we are offended by it, or against it – it is just not for us.’
Jaguar is working on a new small car to re-enter the 3 Series sector – a market that the company abandoned when the X-TYPE went out of production in 2009. The new car will be radically styled, much in the mould of the XJ/XF, but scaled down accordingly. Thanks to the recent success of these cars, the company continues to grow, without the need for the volumes brought by a mid-market premium challenger.
Hallmark added: ‘We have so much room to grow to get to a normal level of performance. We did not have XJ for most of the year. The potential for us to improve is driven by lack of product the year before. We want to access these new segments.’ He then went on to confirm that a design for X-TYPE replacement had yet to be chosen.
[Source: Automotive News]
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Clsssics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
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