News : Jaguar saloons to get AWD
The CX-16 was not the only exciting news from Jaguar at this year’s Frankfurt Motor Show. The marque’s brand director, Adrian Hallmark, has announced that the XF and XJ ranges are shortly to be fitted with all-wheel-drive in order to maintain the impressive sales of their saloon ranges.
The technology is already available upon rival products, and it is felt that Jaguar’s sales are being affected by their current RWD-only range in markets with a great demand for all-wheel-drive products. In many markets, Audi, BMW, and Mercedes currently offer all their large saloons with the option of all-wheel-drive.
It has been acknowledged that such a move will not be cost effective – ‘You might even say it’s cost prohibitive,’ Hallmark acknowledged, ‘but it has to be done’.
Jaguar’s aim is to offer the XJ and XF with all-wheel-drive by 2014. The last all-wheel-drive Jaguar, the X-Type, was not as strong a seller for Jaguar as had been hoped in key markets such as the USA. It is hoped that the fitment of the technology on Jaguar’s larger products has the opposite effect.