Autocar, 6th August, 2010
Range Rover is planning to slot another model into its line-up between the new Evoque and the Range Rover Sport, according to well-placed sources.
Encouraged by the reception to the Evoque, bosses in the company now believe there could be scope for another niche model. It would cost more than the £35k baby, but less than the Sport, which currently starts at £46k and is likely to move further upmarket.
Development of the fourth model is at such an early stage that Land Rover has yet to fully define the nature of this car, although there have been rumours of a seven-seat ‘lifestyle’ vehicle for several months.
However, the new car will need to provide a tangible variation on what buyers are offered by the existing trio of Range Rovers. It will share components with forthcoming Land Rover models and help the firm’s push towards lower average CO2 emissions.
The plan to expand the Range Rover portfolio is part of wider ambitions to increase Land Rover’s model offering. The Jaguar Land Rover Group is now the subject of an aggressive growth strategy, initiated by Tata Motors CEO Carl-Peter Forster and new JLR boss Ralf Speth.
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