Carole Nash Classic Insurance Specialists

The cars : Rover 200 BRM LE

Rover introduced a hot and more exclusive version of the 200Vi – and took the brave decision to market it under the BRM name.

Sales weren’t as strong as they might have been, thanks to an ambitious price tag but, as Kevin Davis explains, the ingredients were all there for it to be one of the hot-hatch kings of the late-1990s.


Rover’s ultimate racer?

The 200 BRM debuts at the 1997 Frankfurt Motor Show. This concept carried several features that weren’t carried over to the production model such as a less pronounced orange snout, a silver rather than chrome grille surround, clear indicators, a front lip spoiler, wider alloy wheels, and chrome eyelets in the red leather seats.
The 200 BRM debuts at the 1997 Frankfurt Motor Show. This concept carried several features that weren’t carried over to the production model such as a less pronounced orange snout, a silver rather than chrome grille surround, clear indicators, a front lip spoiler, wider alloy wheels and chrome eyelets in the red leather seats

Mention the words ‘Limited Edition’ and instantly visions of a poverty-spec supermini spring to mind with snazzy wheel trims, an aftermarket sunroof, a silly stripe down the sides and a stupid name. Thankfully, the Rover 200 BRM LE fits none of the above.

Rover was keen to promote the sporting abilities of the 200 Series, which had been on sale since late 1995, and wanted a flagship model to rejuvenate interest in the range. Using the MG name was out of the question as BMW, who then owned Rover, didn’t want the brand diluted from the MGF with warmed over hatchbacks and saloons – and believed that the MG marque name should be reserved for ‘proper’ sports cars.

Looking to its heritage

The marketing men at Rover therefore delved into their history books and came up with BRM – British Racing Motors – whose motor racing history was legendary. Unfortunately, it is also littered with spectacular failures. Rover’s link with BRM came about as a joint effort to build a gas turbine racing car for entry a Le Mans in 1963, using the Solihull company’s experience at adapting gas turbine engines for road use.

This allied well with BRM’s excellence in motor racing chassis engineering and development. The Rover-BRM completed the gruelling Le Mans 24-hour race, but was regarded by traditionalists as a fad with no future. A further car was built for the 1965 Le Mans, which finished tenth, and there ended Rover’s association with BRM.

Rover approached the owner of the BRM marque, David Owen of the Rubery Owen Corporation, and asked him if the company could use the BRM name on a range of sporting saloons and hatchbacks derived from its existing range, to which the answer was an enthusiastic yes – ‘but,’ he said, ‘do it properly.’

Launching the BRM

Rover built its first concept of the 200 BRM and showed it at the 1997 Frankfurt Motor Show to gauge public reaction, where it was well received, though people probably had to be reminded about the Rover connection to BRM, as well as what BRM actually was… Rover decided to go ahead with the project and, after a year of development, the Rover 200 BRM LE was officially launched at the British Motor Show in October 1998.

Rover said of the 200 BRM: ‘We chose the BRM name because it has a true motorsport heritage, a pedigree. All premium brands offer a sporting derivative in their model range, and we want the 200 BRM to be seen as our serious sporting car.’

Based on the already accomplished Rover 200vi, the 200 BRM was substantially different. 1960s styling cues played heavily inside with red quilted leather seats and door panels, red carpet, seat belts and steering wheel, alloy heater controls and turned aluminium trim. On the outside, Brooklands green paintwork was complemented with sparkle silver body trim, big 16-inch alloys, and an exclusive woven mesh grille sat above a huge orange snout in the front bumper, which was the BRM trademark nose on all of its 1960s Formula 1 racing cars.

Understated certainly wasn’t the word to describe the unique BRM interior.
Understated certainly wasn’t the word to describe the unique BRM interior

However, it was the engineering aspects that marked the 200 BRM out, the suspension received the most work with a 20mm lower ride height over the vi and improved damping and handling, the compromise was spot on. Rover described it thus: ‘We wanted Grand Tourer cruising, not Boy-Racer.’

A close-ratio gearbox with a TorSen differential further developed from the Rover 220 Turbo, reduced torque steer and improved straight-line stability, though the 1.8 VVC engine remained unchanged from the standard vi. The intention was for each car to have a certificate of authenticity and a plaque mounted in the car showing the build number but, when push came to shove, Rover didn’t bother.

What the testers thought…

The British motoring press were less than enthusiastic about the 200 BRM. Autocar’s road test of 18 November 1998 included a whole paragraph about its fiddly turned aluminium heater controls, and then went on to suggest that it was nothing more than a cynical marketing attempt to sell more 200s. It was almost as if the tester decided he didn’t like the car before he even looked at it.

Most other motoring magazines chose a similar angle, harping on about silly orange mouths and, again, cynical marketing. Only AutoExpress magazine was genuinely enthusiastic about the BRM and seemed to understand where Rover was coming from.

The production BRM. Note the more pronounced orange snout compared to the original concept.
The production BRM. Note the more pronounced orange snout compared to the original concept

The problem was, no one knew about the 200 BRM, by the late 1990s BMW’s marketing strategy didn’t include performance versions of Rover cars (especially as they made most BMW’s look expensive and slow, pound for pound), so the only way you’d know the car existed was a visit to the showroom.

Even then, once you’d got over the orange snout (which some dealers painted silver thinking the orange was costing sales), you still had to get over the £18,000 asking price then add to that essentials such as air conditioning, a passenger airbag and a CD player.

Not a resounding success

Few were prepared to pay that for some dodgy heritage, so the price was dropped to £16,000 and, when the Rover 25 was launched at the end of 1999 and BRMs were still languishing in Rover back lots, the price went down again to £14,000. In all, 795 were built for the UK, with 350 going to overseas markets.

We should be thankful that Rover was allowed to build the 200 BRM at all under the ownership of BMW, it showed that Rover was capable of making proper hot hatches and gave us one of the most stylish and distinctive Rovers – if not cars – of recent times. The fact that Rover made a complete hash of marketing the BRM by making it exclusive rather than accessible is almost certainly why it wasn’t a big success.

Was it a worthwhile exercise?

Perhaps if Rover had concentrated on the chassis and engine/transmission developments and foregone the trim enhancements it would have lowered the costs and allowed Rover to aim the 200 BRM at the same market as the successful and sought-after Renault Clio Williams, then the story may have been a whole lot different.

Nevertheless, its exclusivity makes it one of the rarest post-war production Rovers and, as numbers dwindle, we hope that future generations recognise it for being a classic because it was a driver-focused sports hatch rather than because they only made a few of them.

The early signs are that it is gaining in classic kudos. There’s an active owners’ club and its forum, found at thebrm.co.uk, is certainly doing a lively business. Fingers crossed for the future…


Brief specifications:

Variant Description
Engine 1796cc, 16-valve, dohc, in-line four-cylinder K-Series, with VVC cylinder head
Maximum power 143bhp at 6750rpm
Performance 0-60mph, 7.9 secs, maximum speed, 127mph (manufacturer’s claim)

Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created www.austin-rover.co.uk in 2001 and built it to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Clsssics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasable adventures all across Europe.
Keith Adams
Posted in: Rover 200/25/MG ZR

11 Comments on "The cars : Rover 200 BRM LE"

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  1. and another thing says:

    I seem to remember Car magazine was quite complimentary about the BRM, but felt that Rover should have gone even further with the suspension set up. The changes had shown the potential of the chassis, but they felt it was still too soft.

  2. Colin Hardy says:

    I used to own a 1.4 iS in Nightfire Red and was greatful to find i had all the extras with it, I have owned all sorts and never had a car as good as this! i had to stray away from her after losing my job but currently after buying another one!!! its crazy but i wouldnt think twice to owning another 200! even trying to persuade the misses to let me get a BRM before they become a page in the history books!!

  3. bustovski says:

    i have a 216si after my 214 sadly got written off by an illegal driver, i have also just rescued a brm from a local garage which has minor front wing damage for an amazing £280 😀 i love the rover 200!! amazing drive, amazing car….that is all.

  4. bruno says:

    ola eu tenho o rover brm,alguem sabe me dizer o valor comercial em euros actualmente?

  5. FIONA MACDONALD says:

    I wish I’d kept my one, loved it and would consider buying one if I found a nice one now

  6. Schumis777 says:

    I have BRM for 7 years and really love it

  7. T.martin says:

    I had one for a few years and looked forward to driving it every day. I bought it for £200 and it was in extremely good condition. The engine was tight with 90k miles and the interior was in fantastic condition and I loved putting my foot down at every opurtunity I could, which wasn’t very often because I poodled along A lot to help to preserve her longer-if you get my meaning. The concoction of that extremely comfortable soft leather seats, the noise of the vvc when dropping her down to 2nd gear and foot down and the handling, even though a lot more softer ride than it’s brother, the mg zr 160, was out of this world. I miss the Brm. In the end it died after the 2nd head gasket blew under my ownership. Fate-sold for£200 to an Mg enthusiast. Verdict: one of Rover’s best sporting attempt’s.

  8. Ian Parker says:

    A good idea but those beautiful front seats would have been so much better in green or brown, the orange front didn’t look too special on the original BRM F1 cars,on the 200 it just looked odd. Trying to sell it at that price was very ambitious as well not surprised it didn’t sell well

  9. Warren B says:

    Only ever seen one of these on the road, shortly after it was released, screaming away from some traffic lights. Always liked how it looked, especially compared to the other more conservative looking ‘hot’ models of the time, Astra SRi and the Mk4 Golf GTi and such.

  10. Kev says:

    It’s about time Modern Classics featured a BRM; maybe against other LE hot hatches of the time.

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