Concepts and prototypes : Triumph Stag

Carole Nash Classic Insurance Specialists

The Triumph Stag might have started on a Michelotti-penned whim, but it was developed into a potential world-beater by the engineers and designers at Canley.

Here are some images of the Stag’s development from concept car towards production – and the still-born three-door coupé version.


From 2000 to Stag, via Michelotti

Triumph Stag prototype
Stag body in white being built...
Triumph Stag prototype
The original plan involved hiding the headlamps behind horizontal slats, giving the car a meaner look.
Triumph Stag prototype
Prototype interior differed from the production car considerably...

Coupé version

Double-sided model gives shows the favoured approach nearest the camera.
Double-sided model gives shows the favoured approach nearest the camera.
Triumph Stag prototype
The three-door takes shape - notice the original Stag prototype was used as a basis.
Triumph Stag prototype
The rear end of the rejected proposal...
The favoured model makes it into the dealer showroom for managerial evaluation.
The favoured model makes it into the dealer showroom for managerial evaluation.
Keith Adams

Keith Adams

Editor and creator AROnline at AROnline
Created www.austin-rover.co.uk in 2001 and built it up to become the world's foremost reference source for all things BMC, Leyland and Rover Group, before renaming it AROnline in 2007.

Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...

Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
Keith Adams

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