Carole Nash Classic Insurance Specialists

Sales Talk

Sales Talk : Pitch perfect? Far from it…

Sales Talk : Pitch perfect? Far from it…

Taking the cars to the customer if they don’t come to you is just one way of creating business. However, missed opportunities happen all too often as our Mike Humble witnessed only recently. The sad thing is though it’s just oh so very simple to get it right. A newly-appointed MG dealer proudly displays their wares in a busy […]

Sales Talk : Pulling in the punters, dealers can’t do right for doing wrong

Sales Talk : Pulling in the punters, dealers can’t do right for doing wrong

Mike Humble Well? Looks okay doesn’t it? MG’s first SUV, the GS, will be launched here at the London Motor Show on 6 to 8 May. Enticing walk-in customers with free gifts or special offers can only help improve brand credibility and presence, build up a customer database and concept sell this very important, all-new […]

Sales Talk : Cheap adverts bring cheap punters!

Sales Talk : Cheap adverts bring cheap punters!

A great deal can be said about private car adverts. My own experience tends to suggest that the cheaper the advert, the cheaper the vendor and, in most cases, the poorer quality of customer. Sounds snobby? Well,you’d be surprised.

Sales Talk : Bums on seats sell cars – they did in my day

Sales Talk : Bums on seats sell cars – they did in my day

Mike Humble The title says it all really, that’s the well-used phrase that Sales Managers use. Any Sales Executives worth their salt will only stand half a chance of a signed order if the potential customer is placed at the helm and offered a chance of the all-important test drive. It’s the point where the […]

Sales Talk : My problem Pug punter!

Sales Talk : My problem Pug punter!

It’s a cold hard truth but, the cheaper the car, the higher risk of punter tends to buy it. Mike Humble explains why in the last Sales Talk tale of 2015… Peugeot’s formidable 406 – one of the finest saloon and estate cars in world of Bangernomics and subsequent replacement models failed match its success Many of you […]

By 21 December 2015 14 Comments Read More →
Video of the Week : Citizen Salesman – Austin Montego

Video of the Week : Citizen Salesman – Austin Montego

We all like to browse and reminisce during our tea breaks, and what better than to enjoy the massive back catalogues of online videos on the internet. Mike Humble kicks of this new feature by going back to 1984 shortly after the launch of the Montego with this corporate film that shows the salesman how to get the […]

Sales Talk : Text and Internet time-wasters

Sales Talk : Text and Internet time-wasters

Mike Humble A prospect, in showroom speak, is the term for a customer who is potentially interested in a vehicle for sale. Regardless of this happening in an actual dealership or showroom, it makes no difference – if your phone rings from the result of a small ad or internet listing that still counts as a prospect. […]

By 21 February 2015 19 Comments Read More →
Sales Talk : And now, from Norwich…

Sales Talk : And now, from Norwich…

Norwich isn’t just Partridge and mustard you know. It has a link with BLARG cars thanks to one of the biggest watched TV game shows of its era. Mike Humble shares an ironic tome of a trip out to Norfolk’s capital… Norwich – a fine City. Well, that’s what the road sign just beyond the […]

By 30 December 2014 27 Comments Read More →
Sales Talk : Just how did Rover survive for so long?

Sales Talk : Just how did Rover survive for so long?

Mike Humble A good friend in the trade sells Hyundai, and has done for a good few years. He once quite recently said to me that, ‘wild horses wouldn’t drag the franchise off him,’ owing to one very simple fact: his customer base. The showroom, which is based in a fairly affluent part of Bedfordshire, […]

Sales Talk : No second chance for a first impression (Pt 2)

Sales Talk : No second chance for a first impression (Pt 2)

Mike Humble: In a blog published a little while ago, I mentioned how the manufacturers could benefit by playing a much bigger involvement with dealers. Some of you might not know this, but it’s a process that already happens with some of the big groups. Ford and Peugeot’s Dagenham Motors and Robins and Day dealerships […]

By 22 December 2013 53 Comments Read More →