British Motor Holdings
British Motor Holdings was formed in 1966, when BMC and Jaguar merged. It was a fascinating period in history, with a range of cars missing a certain something in the middle… That gap in the range would be plugged two years’ hence.
Ian Nicholls charts the complete history of the product of the short-lived merger between BMC and Jaguar, forming British Motor Holdings. It’s a tale of ill-judged hirings and firings, odd and disastrously bad product decisions and a night of the long knives. Read on to learn more about this short but turbulent period of automotive […]
PART 2 : 1967 – THE KNIVES ARE OUT In January 1967 BMC received a jolt when it was revealed that its UK market share had dropped in December 1966 to 27 per cent. This was seized upon by the pundits as indicating that BMC was in deep trouble. An inability to supply the market because […]
PART 3 : 1968 – THE MERGER In January 1968 production of the Mini at Cowley ceased so from then on all UK production was centred on Longbridge. Part of the rationale behind this was to free production capacity for the ADO14 BMC 1500 saloon. However, the ADO14 was delayed and launched in 1969 as the Austin […]
PART 4 : THE AFTERMATH The new Triumph-led Austin Morris management had decided to close the styling studio at Pressed Steel Fisher in Cowley and move all styling activity to Longbridge. However, Senior Styling Director Roy Haynes decided he would not be making the move and resigned in February 1969 only 16 months after being wooed there […]