British Motor Holdings – the joining of BMC and Jaguar
Ian Nicholls, AROnline’s historian-in-residence, charts the history of the short-lived merger between BMC and Jaguar in this four-part account of the British Motor Holdings years from 1966 to 1968.
PART THREE : 1968 – THE MERGER In January 1968 production of the Mini at Cowley ceased so from then on all UK production was centred on Longbridge. Part of the rationale behind this was to free production capacity for the ADO14 BMC 1500 saloon. However, the ADO14 was delayed and launched in 1969 as the Austin Maxi. […]
PART ONE : 1966 – THE ANATOMY OF A CRISIS We shall start our story on 9 June 1966. The previous year the British Motor Corporation had purchased the Pressed Steel Company, the car bodybuilding firm.
PART TWO : 1967 – THE KNIVES ARE OUT In January 1967 BMC received a jolt when it was revealed that its UK market share had dropped in December 1966 to 27 per cent. This was seized upon by the pundits as indicating that BMC was in deep trouble.
PART FOUR : THE AFTERMATH The new Triumph-led Austin Morris management had decided to close the styling studio at Pressed Steel Fisher in Cowley and move all styling activity to Longbridge. However, Senior Styling Director Roy Haynes decided he would not be making the move and resigned in February 1969 only 16 months after being wooed there from […]