The Hustler: not so much a car, more a way of life…
The Hustler started out as a simple yet striking modular concept devised by William Towns in July 1978 to demonstrate that such a car could be viable for low-volume production. When the first prototype emerged in the Autumn of that year, it was like no car that had gone before: built around a pair of Mini subframes connected by a low-slung, monocoque steel floorpan, its lower body panels and clamshell bonnet were formed from fibreglass, while its upper-body styling mated a rakish front end to a boxy, hatchback-style rear framework filled with large panes of glass, and topped off with the a vinyl-covered roof fashioned from marine-grade plywood. The finishing touch was provided by a pair of Matra Rancho-style spotlights mounted at the upper edges of the windscreen.
Inside, the car was just as unusual: seating came in the most basic form imaginable – a set of stacking, injection-moulded canteen chairs, while the floor was covered in practical yet stylish black rubber matting. Hanging from the simply-styled dashboard was a satchel, serving as Towns’ quirky interpretation of the glove-box. Access was gained via sliding glass panels – “windoors” in Towns-speak – on either side, with a top-hinged tailgate at the back.
The original prototype Hustler, as presented in the autumn of 1978. The blueprint-style rendering on the right clearly shows Towns’ novel use of canteen chairs…
The car received an enthusiatic reception from the press and, when Towns started to get numerous requests to build replicas, he was convinced that the car should enter production in kit form. After initial talks with Jensen fell through, Towns took the bold step of financing the venture himself and so, in 1979, he began turning out Hustler kits at his Interstyl Studios near Moreton-in-the-Marsh in Gloucestershire. Over the next ten years, over 200 kits would be sold, in a vast array of different bodystyle and mechanical configurations.
First to emerge was the Hustler 4, a simple 4-wheeled model which remained true to the original concept car, but could be built in a variety of different forms if the standard hatch-back style didn’t fit the bill; options included a pick-up (called the Hobo), beach car, flat-bed truck and even a camper. Demand for increased capacity meant that a longer version – the Hustler 6 – was soon added to the range, but as the name implies, the extra length was gained not by stretching the wheelbase, but by adding a further Mini subframe at the rear, making this version a very distinctive 6-wheeler.
Hustler 6 was guaranteed to stand out in a crowd. The Sprint version, shown on the right, sat some 8in lower overall, and had a more steeply raked windscreen, along with various body addenda
Needless to say, most (if not all) owners chose to forego the original austere interior treatment in favour of something more comfortable, and some Hustlers were very lavishly trimmed indeed. Towns quicky responded to this demand by introducing a leather-grained facia panel and headliner package, complete with aircraft-style overhead console, along with a variety of improvements to the structure and finish of the internal bodywork panels.
Next came the Hustler Sprint – a lower, sleeker sporting version with flared wheel arches, front spoiler and a comfortably-trimmed, 2+2 interior. During the 1980s, many more Hustler varieties would emerge. The extraordinary ‘Hustler in Wood’ was presented at the 1980 British Motor Show, demonstrating that anyone with average joinery skills and a set of plans could produce the car’s bodywork in marine plywood as an alternative to the standard fibreglass.
The eye-catching show car featured highly-varnished, mahogany-veneered ply edged in contrasting ash, and Towns could now justifiably claim that his increasingly prolific creation ‘grows on trees!’ The wooden version also brought several practical advantages: Interstyl could sell and ship the kits more cheaply without having to include bodywork panels, while the buyer was able to specify his own grade and finish of wood at his local hardware store. There was also the prospect of cheaper repairs for minor knocks and scrapes.
1982 saw the introduction of the Hellcat, a very basic open-top, Jeep-like version which dispensed with virtually all of the exterior body panels apart from the bonnet; again, this was offered in either four- or six-wheeled flavours. The following year, Towns added the Huntsman to the range, featuring revised styling, larger-diameter wheels and Hydrolastic or Hydragas suspension, reflecting the fact that this new model was based not on the Mini, but on ADO16 or Metro parts.
In 1985, the range was expanded still further, with the addition of the Force 4 and Force 6 models, which were the first Hustlers to feature convetionally-hinged doors. Later that year, Towns unleashed the last word in Hustlers: the awesome Highlander 6, powered by the 5.3-litre, 12-cylinder Jaguar engine, which apparently only found eight eager customers.
The back-to-basics Hellcat was just about as sparse as a car could be while still justifying the description. The eight-wheeled amphibious Hustler, pictured right, clearly betrays its Crayford Argocat origins
It didn’t stop there, though. According to Chris Rees’ book British Specialist Cars, later versions included the slant-fronted Holiday; a Crayford Argocat-based eight-wheeled ampibious version; and even a Hustler sailing boat, taking the marine plywood theme to the extreme! Rees goes on to explain that, by the late 1980s, plans were also afoot for a new, more rounded version of the car, this time being based around the Ford Cortina. However, Hustler production ended before this version saw the light of day and, in any case, by this time Towns’ attention had presumably turned to the Railton project.
Hustler to the max: the massive Highlander 6 version, of which only eight were built. The sticker in the window reads ‘HUSTLER has it!’ – in this case, ‘it’ was the V12 engine from the Jaguar XJ12…
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Classics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasible adventures all across Europe.
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