Automotive News China, 9th July, 2010
SHANGHAI — Jaguar Land Rover has received formal approval from the Chinese Government to set up a wholly-owned nationwide distributorship, reported China Daily.
Currently, authorized Chinese distributors import the vehicles and distribute them to dealers. Now Jaguar Land Rover, which is owned by India’s Tata Motors Ltd., will centralize the operation.
The British automaker also has opened a 10-million yuan ($1.5 million) training center in Shanghai to provide sales and management instruction to 3,000 company representatives each year. China Daily said the company will open two more centers, in Beijing and southern China, next year.
[Source: Automotive News China]
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Don’t underestimate how big a deal this is. It means they’ll have an increased opportunity to have a buffer zone for their IP rights. They won’t be fully protected because IP rights aren’t readily recognised in China as such but it does put up some space between JLR and the pirates. Great news!