Jaguar Land Rover North America has just announced that the Jaguar and Land Rover brands have achieved the first and fifth highest scores respectively in the industry for customer sales satisfaction in J.D. Power and Associates 2009 Sales Satisfaction Index (SSI) StudySM.
Jaguar is the highest scoring brand in the study for the second consecutive year, and the recipient of the inaugural Luxury brand award. Land Rover is ranked fifth among luxury brands in the study.
The study is a comprehensive analysis of the new-vehicle purchase experience and is based on responses from over 48,000 owners and lessees of new vehicles registered in May and June of 2009. Overall customer satisfaction is measured based on five factors: dealership facility; salesperson; paperwork/finance process; delivery process; and vehicle price.
“Jaguar and Land Rover dealers deserve individual and collective praise for delivering such a superb shopping and buying process for our customers,” said Gary Temple, President, Jaguar Land Rover North America, LLC. “The top goals of this organization are to deliver world-class quality products to our customers with a world-class dealership sales and service experience. These high rankings out of 37 brands in the industry coupled with recent dependability and customer service accolades show all of our efforts towards these goals are paying off.”
[Source: Jaguar Land Rover North America]
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