Auto Shanghai 2011 : Range Rover Evoque makes Chinese debut
The Range Rover Autobiography Ultimate Edition was unveiled in Shanghai. Only 500 units will be commissioned globally, with each car crafted to customer order only. Already, more than 150 orders for the Ultimate have been taken in China and more than 50 in the United States.
The Ultimate Edition features two stand-alone powered rear seats, a rear console extension with an aluminium laptop table and a drinks chiller. Attention to detail is second-to-none with hand-crafted soft feel leathers, machined aluminium detailing and a super-yacht inspired teak floor in the rear load space. For the first time in a vehicle, two Apple iPads are fitted as standard. The anticipated price in China is RMB 3,398,000.
The Range Rover Evoque also made its Chinese debut when it was unveiled by Land Rover Global Brand Director, John Edwards. Market pricing will be announced for both Coupé and five-door body styles, along with an extensive range of personalisation options.
China is Land Rover’s fastest growing market with Range Rover in particular seeing positive growth – up 59% YOY. The Range Rover Evoque is set to be equally in demand, with more than 1000 Chinese customers placing pre-orders – despite not having seen the car in the metal and before official pricing has been announced.” John Edwards, Global Brand Director, Land Rover
‘China is Land Rover’s fastest growing market with Range Rover in particular seeing positive growth – up 59% YOY. The Range Rover Evoque is set to be equally in demand, with more than 1000 Chinese customers placing pre-orders – despite not having seen the car in the metal and before official pricing has been announced,’ Edwards said.
The Range Rover Evoque will also take centre stage in New York – the world’s biggest metropolitan market for Range Rover. Sales of the marque are up 22% YTD in North America as US customers continue to respond positively to the outstanding levels of performance, design and comfort offered by the British brand.
The Range Rover Evoque is expected to bring a new group of North American customers to the brand. Every Evoque destined for the United States will be equipped with all-wheel drive and feature a new 237bhp 2.0-litre petrol engine, which combines direct fuel injection, turbocharging and twin variable valve timing.
[Source: Land Rover]
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Clsssics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
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