MG : Move over Fastback, hello 6GT…
MG Motor UK has today announced that, from now on in the UK, the MG6 Fastback will be referred to officially as the MG6 GT. A notice posted on the company’s Facebook and Twitter pages stated:
‘You may think that you know everything there is to know about the MG6 but we have one more surprise up our sleeve – the name. To date we have referred to the MG6 only as the ‘fastback’ and the ‘saloon’. Today we are proud to announce that the MG6 fastback, launched nationwide this weekend, will be known as the MG6 GT.
‘This first car of the new generation is stylish and modern and captures the essence of the qualities that have always underpinned the MG brand – what better way to celebrate our return than to share aspects of the name with the most famous fastback from our rich history.’
The use of a name from the past is nothing new, of course, but it does seem to demonstrate a willingness to link the newest generation of MGs with those from the marque’s heyday in the 1960s. That said, whether or not the 6 truly fits the traditional ‘Gran Turismo’ bill is a matter of debate and one we’d love to hear your thoughts on.
However, it’s an intriguing way to differentiate between the fastback and the soon-to-be-launched saloon – perhaps the saloon could be come the MG6 Magnette…
Anyway, with the 6’s official Dealer Launch scheduled for this weekend, together with the start of television advertising (the first ad is set to be broadcast this Saturday) and a new slogan (‘It’s time to fall in love again’), MG will be keen to underline the new car’s sporting ability to both MG diehards and newcomers alike.