Roewe : Advancing at Auto Shanghai
Words: Keith Adams Photography: Dan Strong
Roewe is looking to a bright future, with a serious expansion of the range, and alternative fuelled vehicles. But will they come to Europe, or is that reserved for MG?
SAIC Motor’s strangely-named Rover reincarnation, Roewe, unveiled its N1 concept at Auto Shanghai earlier today. The compact five-door is closely related to the new MG 6 Concept (see separate story below) and, once on sale, it will slot in the Roewe range just below the D-segment 550.
The Roewe N1 has not, as yet, been confirmed for production but AROnline understands that the production version will probably be badged as the Roewe 350 (there will also be a Roewe 250 supermini). An MG derivative (to be called the MG 5?) should follow in either 2010 or 2011.
The Roewe 350 will appeal to more conservative buyers not wanting to take the plunge into the full MG sporting experience and, if recent experience of the Roewe 550 is anything to go by, the Roewe 350 will enjoy a relatively soft ride and cosseting interior.
Other Roewe debuts included the sporting RS version of the 550 and two new alternative fuelled versions of the 750e, including one powered by a new fuel cell and a hybrid.
[Editor’s Note: Ash Sutcliffe of China Car Times has now visited Auto Shanghai and any AROnline readers wishing to view his Gallery of Roewe N1 photographs should click on this link to his Roewe N1: It’s not great, but it’s not bad either article.]