Advert of the week : British Leyland
Don’t let it be said that national stereotyping is a predominantly British pass time. This European effort (shown in Germany as well as, possibly, Austria and Switzerland) advertising the BL range in 1979 (why it’s still under the ‘Leyland’ banner is anyone’s guess) is a charming sideways swipe at the individuals that make up this fine island state of ours. In other words… it’s a light-hearting fun-poking exercise aimed in our direction.
The cars served up in this advert are the usual cross-section of what was BL’s sprawling and mis-matched range – spanning the Mini and the Jaguar XJ, and rather a lot between. However, look closely at the end of the advert, and you’ll see that part of the company’s line-up is the Innocenti Mini. In that respect, mainland Europe had one over on us – and you can imagine many an embattled English BL dealer would have given their eye-teeth for the opportunity to sell the pert little hatch.
Enjoy the advert.
Is the Editor of the Parkers website and price guide, formerly editor of Classic Car Weekly, and launch editor/creator of Modern Clsssics magazine. Has contributed to various motoring titles including Octane, Practical Classics, Evo, Honest John, CAR magazine, Autocar, Pistonheads, Diesel Car, Practical Performance Car, Performance French Car, Car Mechanics, Jaguar World Monthly, MG Enthusiast, Modern MINI, Practical Classics, Fifth Gear Website, Radio 4, and the the Motoring Independent...
Likes 'conditionally challenged' motors and taking them on unfeasable adventures all across Europe.