PART ONE : 1966 – THE ANATOMY OF A CRISIS We shall start our story on 9 June 1966. The previous year the British Motor Corporation had purchased the Pressed Steel Company, the car bodybuilding firm. […]
PART TWO : 1967 – THE KNIVES ARE OUT In January 1967 BMC received a jolt when it was revealed that its UK market share had dropped in December 1966 to 27 per cent. This was seized upon by the pundits as indicating that BMC was in deep trouble. […]
PART THREE : 1968 – THE MERGER In January 1968 production of the Mini at Cowley ceased so from then on all UK production was centred on Longbridge. Part of the rationale behind […]
PART FOUR : THE AFTERMATH The new Triumph-led Austin-Morris management had decided to close the styling studio at Pressed Steel Fisher in Cowley and move all styling activity to Longbridge. However, Senior […]
Words and photography Andrew Elphick In the middle of hall five, spanning adjacent stands Tata’s luxury brands, Jaguar and Land Rover stood bold as brass – and with good reason. […]
Keith Adams If anyone’s under any illusions that Jaguar isn’t pulling out all the stops with the stops to get the new F-Type talked about – here’s some big budget […]
The MINI factory at Cowley will lead the celebrations of a centenary of car-making in Oxford, on 28 March 2013 – 100 years to the day when the first Bullnose […]
Steven Ward spends three days in the Geneva Salon emerging only for beer and chips On Tuesday 5 March within Hall six of the 83rd Geneva motor show, AROnline’s three […]
Adam Sloman This week has seen a flurry of excitement in the motor industry with companies big and small vying for their moment in the spotlight. All apart from MG, […]
Mike Humble Never has a more true word been spoken at the phrase ‘laughter is the best medicine’ – unless you actually die laughing that is! My own little world […]
Headline Auto Jaguar Land Rover, already the UK’s leading automotive investor in research and development with a £3billion spend in 2012, is doubling the number of jobs at is new […]
Our cars are swiftly turning into sophisticated pieces of computer technology, and industry experts are predicting an explosion in the number of apps and options that will come with new […]
Mike Humble Coventry’s local hero Daimler had a long and respected image in the eyes and hearts of many a transport manager as a builder of rock solid and cost […]
Keith Adams The 83rd Geneva Motor Show has been stacked with a huge number of new car launches, many of which have been fully described in the weeks leading up […]
Words: Keith Adams Photography: Andrew Elphick I’m not sure how I felt when I saw just how impressive the new Qoros 3 Sedan looked at Geneva. It would seem that […]
Keith Adams Every year, without fail, Geneva serves up some of the wildest and most amazing concepts and prototypes. They’re built by a range of companies – from the largest […]
Keith Adams, photography Andrew Elphick Land Rover unveiled its electric Defender at the 2013 Geneva Motor Show. It’s currently a research project, but Land Rover says it could enter production […]
Headline Auto Nissan is taking the chance to make the all-electric LEAF more European in the way it drives and the quality of the interior with the switch of production […]
Words: Keith Adams Photography: Andrew Elphick Bertone managed to upstage Aston Martin in some style at Geneva. Its wonderful Jet 2 and Jet 2+2 shooting brake concepts were not only […]
Keith Adams The Bentley Flying Spur is a very clever car. We know what you’re thinking – how can anything that offers a range that only includes W12 and V8 […]
Keith Adams Rolls-Royce once again recalls a classic name for one of its new models. The Wraith is the new flagship coupe and also the most powerful production RR ever […]
Keith Adams Aston Martin is celebrating its 100th birthday at Geneva with the first public showing of its facelifted, 550bhp Rapide S and Centenary Edition Vanquish, Vantage and DB9 models. […]
Keith Adams The McLaren P1 was first shown at the 2012 Paris Motor Show as a styling model, and just six months later, it takes centre stage in Geneva in […]
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